Aura™
Outperform with AI-Driven Analytics
ACTIONABLE INSIGHTS THAT FUEL YOUR MARKETING PERFORMANCE
We all have enough data. The hard part is using it effectively. We break down data silos to connect your first-party data sources and unlock customer and product-centric insights that fuel your business. Make your job easier and your marketing more efficient with trend analyses and predictive models for lifetime value, customer churn, customer profiles, demand, and more.
20+
years advanced analytics experience
500MM
rows of 1st party data processed on average per client
How We do it
Combine technology + data + insights to reveal the full potential of your marketing strategy and ensure you don’t leave money (or customers) on the table.
Advanced analytics at scale
We use our proprietary Google Cloud-based predictive analytics platform to preprocess and transform your data to make it clean and useful. No matter how messy your data is or how much you have, we are here to help. Our innovative technology platform, developed with BigQuery & Vertex AI, utilizes your first-party data with valuable market research and our team’s industry-leading expertise. The result? A custom, continuously-updated dashboard that provides a holistic view of your prospective and current customers. Together, we identify trends and opportunities across your platforms so you spend less time on analysis and more time on action.
Uncover the Future, in Real-Time
Our AI marketing technology creates custom models to forecast sales, analyze customer churn, predict lifetime value, and more. Harnessing human + machine, we combine AI with our expert strategy to ensure you make breakthroughs and not just bets. Using outputs of predictive models as signals, we build experiments with data-informed testing strategies and real-time activation for your performance marketing.
Transparent reporting, insights + data sharing
We have no secrets here! We’ll provide you with signals or predictions directly from our models to inform your other marketing channels and business decisions, from analyzing seasonality versus trends to predicting sales for your offerings over the next 30 days. Throw a challenge our way and consider us your personal mad scientists as we create a hypothesis, experiment, and share the results.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
February 13, 2023
Introducing AURA™ | Making Sense of Your Data with AURA™ Connected Insights
Discover AURA Connected Insights, the powerful and flexible cloud-based solution for aggregating, cleaning, merging, and visualizing all your data in one place. Learn how Adlucent’s new advanced and predictive analytics capability can help you predict customer behavior, optimize your campaigns, and derive cross-channel insights. Don’t miss Part 1 of our three-part series on AURA.
Blog Post
April 12, 2023
Predicting Customer Churn with AURA™ Predictive Analytics
Struggling to retain your customers? With our latest innovative offering in advanced AI-powered analytics, AURA, you can identify customers most likely to churn before it happens! Check out our latest blog post to learn more about this powerful tool.
Blog Post
April 13, 2023
Utilizing Paid Search to Drive Leads – A Customer Success Story | The Catalyst
Join Brad Costella, Senior Director of Strategy, and Jenna Juliano, Account Manager II, as they discuss how we helped a national pet services and retail brand streamline their booking process for vet hospitals and vaccinations. Learn how our team adapted their strategy to improve data signals and achieve an 85% increase in vaccinations and a 7% increase in vet hospital bookings on a 28% lower cost per acquisition.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
We have an in-house team of data science and analytics experts that will create a custom approach to your business’ data, customer, marketing, and measurement challenges. Typical use cases include predicting customer lifetime value, modeling customer churn rates, creating new audience segments for activation, competitive price benchmarking, analyzing seasonality and trends, and forecasting demand.
Yes! We are equipped to supplement your in-house team and are flexible on the ways in which we can work together.
Typical data sources for our advanced analytics modeling services include your first-party data from multiple sources within your business, our proprietary data from Deep Search™, Google Ads, Google Merchant Center, Google Analytics, Adobe Analytics, Snowflake, and more. We pride ourselves on creating a custom approach for each client’s unique challenges and business models, so we are continuously adding new sources as well.
Dedicated, in-depth analysis across all of your marketing channels, predictive customer analytics and insights, and actionable data-driven recommendations.