An incrementality testing program to scale your performance.
Optimize spend across channels
Perfect attribution is hard. And with the combination of shifting consumer demands, and the difficulty to accurately attribute media spend, marketers are challenged to make decisions around channel and media mixes without quality data.
Model-Driven Planning™ helps you:
- Determine the right channel and media mix
- Invest your marketing budget efficiently
- Save time and money on other complex measurement solutions
direct commerce sales attributed
offline sales influenced
HOW IT WORKS
Pairing human insight + proprietary tech to crush our shared performance marketing goals.
A roadmap for growth
We develop a strategy for testing optimal spend across channels, using your first party business data. This begins with identifying your key objectives, mapping business goals to scaling benchmarks over a pre-determined time period of work, and setting up data ingestion.
Suite of testing
Our tri-test approach measures the impact of media with little disruption on overall account performance. We analyze and split spend in the desired testing channel into three groups, performing hold-back and scale-up testing at the same time. It’s a win-win: you understand incrementality, with low opportunity cost.
Measure + scale
Get results, analyze and tweak — with our help — on an ongoing basis. Adlucent data scientists detail out where to make spend adjustments and how to optimize your media for maximum efficacy.
Scale your marketing, efficiently
We tailor our tech-centered approach to your exact goals and needs, every time.
A global ecommerce marketplace client builds a program of experimentation
Our global ecommerce marketplace client wanted to understand whether spending more on Google Shopping would increase incremental topline revenue.
Using the brand’s internal revenue data combined with their paid search spend from Google, tests were executed to gauge incremental top-line revenue lift.
By spending 3x more in the experiment groups vs control groups, a 3x incremental lift in top-line revenue was observed versus the last click attribution the brand was originally reliant upon.
Since Google Shopping drove more revenue than was previously being attributed for this brand, budget investment was increased, and additional experimentation continued to test more facets of the company’s paid media.
LEARN ALONGSIDE US
Check out resources created for your campaign growth.
March 21, 2023
Google PMax Videos Are Required by Q2 2023
Starting March 31, 2023, Google Performance Max campaign groups without uploaded video assets will auto-generate videos. Brands should plan for the transition and maintain control over their video assets by uploading their own creatives.
March 14, 2023
The Last Gift | Customer Chronicles
Finding the right gift for a loved one can be stressful, especially when on a tight budget. Our latest blog post tells the story of a relatable customer and their journey to finding the perfect gift. Discover the marketing insights that can be learned from their experience and how you can better understand your target audience.
March 9, 2023
4 Marketing Trends for 2023 | Women in Tech
In celebration of Women’s History Month, we’re showcasing four incredible Adlucites who are revolutionizing the marketing industry. As the marketing world continues to shift and change, our team constantly breaks through boundaries and finds innovative solutions to outperform in the face of new industry obstacles every day. Whether navigating economic downturns, implementing cutting-edge bidding strategies, or integrating marketing automation, these experts are at the forefront of the industry, redefining what it means to be a trailblazer in tech. So let’s dive into the trends these Adlucites are seeing today.
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.