An incrementality testing program to scale your performance.
Optimize spend across channels
Perfect attribution is hard. And with the combination of shifting consumer demands, and the difficulty to accurately attribute media spend, marketers are challenged to make decisions around channel and media mixes without quality data.
Model-Driven Planning™ helps you:
- Determine the right channel and media mix
- Invest your marketing budget efficiently
- Save time and money on other complex measurement solutions
direct commerce sales attributed
offline sales influenced
HOW IT WORKS
Pairing human insight + proprietary tech to crush our shared performance marketing goals.
A roadmap for growth
We develop a strategy for testing optimal spend across channels, using your first party business data. This begins with identifying your key objectives, mapping business goals to scaling benchmarks over a pre-determined time period of work, and setting up data ingestion.
Suite of testing
Our tri-test approach measures the impact of media with little disruption on overall account performance. We analyze and split spend in the desired testing channel into three groups, performing hold-back and scale-up testing at the same time. It’s a win-win: you understand incrementality, with low opportunity cost.
Measure + scale
Get results, analyze and tweak — with our help — on an ongoing basis. Adlucent data scientists detail out where to make spend adjustments and how to optimize your media for maximum efficacy.
Scale your marketing, efficiently
We tailor our tech-centered approach to your exact goals and needs, every time.
A global ecommerce marketplace client builds a program of experimentation
Our global ecommerce marketplace client wanted to understand whether spending more on Google Shopping would increase incremental topline revenue.
Using the brand’s internal revenue data combined with their paid search spend from Google, tests were executed to gauge incremental top-line revenue lift.
By spending 3x more in the experiment groups vs control groups, a 3x incremental lift in top-line revenue was observed versus the last click attribution the brand was originally reliant upon.
Since Google Shopping drove more revenue than was previously being attributed for this brand, budget investment was increased, and additional experimentation continued to test more facets of the company’s paid media.
LEARN ALONGSIDE US
Check out resources created for your campaign growth.
May 24, 2023
The AI Revolution: Navigating the Future of Paid Media
The AI Revolution is here, and it’s reshaping the paid media landscape! Discover how AI is transforming advertising strategies, automating tasks, and delivering hyper-personalized campaigns. Stay ahead of the game and read our latest blog post.
May 17, 2023
New Bing – Looking Ahead with John Cosley | The Catalyst
Welcome to the latest edition of The Catalyst! In today’s discussion, we’re thrilled to explore Microsoft’s chat-empowered AI technology, new Bing. Keep listening to learn how this technology impacts search and how marketers like you can optimize your campaigns. Joining us today is John Cosley, Senior Director of Global Brand Marketing at Microsoft.
May 3, 2023
Cloud Computing 101: A Brief History of the Cloud and Its Evolution
Are you curious about cloud computing? In this blog, we’ll take a brief look at the history of the cloud and its evolution. Discover how it has changed the way businesses manage their tech infrastructure.
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.