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DEEP SEARCH™

The digital advertising platform that’s powered by automation + backed by human ingenuity.

INTEGRATED COMMERCE TECHNOLOGY THAT THINKS LIKE A MARKETER

We’re continuously proving science makes marketing better. Deep Search™, Adlucent’s proprietary digital advertising platform, was purpose-built from our founder’s curiosity (and more than a few late nights).

What does Deep Search™ do for you?

  • Optimizes and manages product feeds and cross-channel ad campaigns
  • Adds value to engine-automated bidding solutions to improve customer lifetime ROI and other meaningful outcomes
  • Customizes your data and analysis capabilities without compromising flexibility

110M+

SKUs managed daily in Deep Search™

600,000

calculations per keyword

HOW IT WORKS

Pairing human insight + proprietary tech to crush our shared performance marketing goals.

MARKETING TECHNOLOGY BUILT FOR COMMERCE

Your Adlucent team works within our DeepSearch™ platform to ingest the data that matters to your business. We create your unique bidding and audience algorithm, activate campaigns across channels, and meticulously leverage a combination of automation and human ingenuity to scale performance.

FEED MANAGEMENT

Streamline and structure your product feeds for ever-better ads across all your channels. Deep Search™ is the only commerce platform that encompasses feed management, campaign optimization, bidding, and performance management, all in one.

PERPETUAL SEGMENTATION

Custom-build your path to success with Adlucent’s flexible segmentation options and automated labels. DeepSearch™ custom-manages keywords and analyzes advertising channels so you can track trends and access campaign views that match your business needs.

PURPOSE-BUILT FOR RETAIL CHALLENGES

We tailor our tech-centered approach to your exact goals and needs, every time. 
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Feed Management

Manage, optimize, and deliver your robust, native product feeds in one streamlined platform

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Cross-Channel

Effortlessly efficient ad management across every single one of your channels

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Optimization

Artificial intelligence and machine learning work behind the scenes to fine-tune your campaigns

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Analytics

Continuously improve with advanced — and actionable — product, commerce, and omni-channel analytics

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Customization

Custom segmentation translates omni-channel digital marketing to your business goals and KPIs

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Scale

The flexibility to custom-build your preferred metrics — and the scale to hit any goal

CLIENT SPOTLIGHT

Signature Hardware breaks through a search-performance plateau 

01

CHALLENGE

Signature Hardware was failing to improve paid search efforts year-over-year and needed to reverse the trend. Adlucent found Signature Hardware was utilizing SA360, and suffered from low audience reach, decreased efficiency, and cut-off conversion paths.

02

SOLUTION

Based on the SA360 limitations, Adlucent performed a head-to-head search ads test using Deep Search™. A split test was performed on Signature Hardware’s top product categories, with the control group managed by SA360, and the test group managed by our Deep SearchTM bid management strategy.

03

RESULTS

Throughout the test, Adlucent’s Deep SearchTM campaigns, supported by our expert strategy, saw higher traffic at lower CPCs and acquired more new customers compared to SA360. We drove 31% higher revenue and 22% higher ROAS compared to the SA360 campaigns.

04

ADDITIONAL LESSONS

Both Signature Hardware and Adlucent learned that strong commerce performance cannot rely on Google’s automation alone. Because of retail volatility, SA360’s learning period and predictions are severely limited. Adlucent’s human + machine approach is key to breaking through SA360 performance plateaus.

LEARN WITH US

Check out resources created for your campaign growth.

GOT QUESTIONS?

Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team. 

Ready for a Digital advertising platform driven by science?