DEEP SEARCH™
The digital advertising platform that’s powered by automation + backed by human ingenuity.
INTEGRATED COMMERCE TECHNOLOGY THAT THINKS LIKE A MARKETER
We’re continuously proving science makes marketing better. Deep Search™, Adlucent’s proprietary digital advertising platform, was purpose-built from our founder’s curiosity (and more than a few late nights).
What does Deep Search™ do for you?
- Optimizes and manages product feeds and cross-channel ad campaigns
- Adds value to engine-automated bidding solutions to improve customer lifetime ROI and other meaningful outcomes
- Customizes your data and analysis capabilities without compromising flexibility
110M+
SKUs managed daily in Deep Search™
600,000
calculations per keyword
HOW IT WORKS
Pairing human insight + proprietary tech to crush our shared performance marketing goals.
MARKETING TECHNOLOGY BUILT FOR COMMERCE
Your Adlucent team works within our Deep Search™ platform to ingest the data that matters to your business. We create your unique bidding and audience algorithm, activate campaigns across channels, and meticulously leverage a combination of automation and human ingenuity to scale performance.
FEED MANAGEMENT
Streamline and structure your product feeds for ever-better ads across all your channels. Deep Search™ is the only commerce platform that encompasses feed management, campaign optimization, bidding, and performance management, all in one.
PERPETUAL SEGMENTATION
Custom-build your path to success with Adlucent’s flexible segmentation options and automated labels. Deep Search™ custom-manages keywords and analyzes advertising channels so you can track trends and access campaign views that match your business needs.
PURPOSE-BUILT FOR RETAIL CHALLENGES
We tailor our tech-centered approach to your exact goals and needs, every time.
CLIENT SPOTLIGHT
Signature Hardware breaks through a search-performance plateau
01
CHALLENGE
Signature Hardware was failing to improve paid search efforts year-over-year and needed to reverse the trend. Adlucent found Signature Hardware was utilizing SA360, and suffered from low audience reach, decreased efficiency, and cut-off conversion paths.
02
SOLUTION
Based on the SA360 limitations, Adlucent performed a head-to-head search ads test using Deep Search™. A split test was performed on Signature Hardware’s top product categories, with the control group managed by SA360, and the test group managed by our Deep SearchTM bid management strategy.
03
RESULTS
Throughout the test, Adlucent’s Deep SearchTM campaigns, supported by our expert strategy, saw higher traffic at lower CPCs and acquired more new customers compared to SA360. We drove 31% higher revenue and 22% higher ROAS compared to the SA360 campaigns.
04
ADDITIONAL LESSONS
Both Signature Hardware and Adlucent learned that strong commerce performance cannot rely on Google’s automation alone. Because of retail volatility, SA360’s learning period and predictions are severely limited. Adlucent’s human + machine approach is key to breaking through SA360 performance plateaus.
LEARN WITH US
Check out resources created for your campaign growth.
Blog Post
February 27, 2024
The Digital Marketers Guide to Thriving in a Cookieless Future
Prepare for the cookieless future with our comprehensive guide for digital marketers. Learn how to navigate the loss of third-party cookies, leverage first-party data, and adapt your strategies across paid search, social, and programmatic advertising channels. Stay ahead of the game with actionable insights and expert advice from industry leaders.
Blog Post
January 8, 2024
Integrating Paid Search and Programmatic Display Campaigns for Retail Marketing
Discover how to align your paid search and programmatic display campaigns for unparalleled performance. Unveil the secrets to reaching your target audience at every stage of their journey.
Blog Post
October 11, 2023
Ten Tips to Avoid Wasted Ad Spend
Don’t throw your ad budget down the drain! Discover 10 expert-backed tips to optimize your programmatic advertising efforts and save big. Read our latest blog post now.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Deep SearchTM is purpose-built for commerce and is constantly improved based on feedback from Adlucent’s retail clients. Our digital advertising platform is designed to handle the specific nuances of omni-channel retail and ecommerce advertising. And because Adlucent unifies the best of human and machine, you benefit from an experienced account manager overseeing, tweaking, and perfecting your program.
Perpetual Segmentation is one of Adlucent’s client-favorite features within Deep SearchTM. It allows us to apply customized, automated labels that translate digital marketing for your specific business needs. Once Perpetual Segmentation is established, it’s always on, with reporting available on-demand to track trends and metric changes. Deep SearchTM also provides cross-channel insights to inform better budgeting decisions.
Because Adlucent is an inquisitive, meticulous, and always-improving organization, we pride ourselves on creating a tailored approach to every single one of our clients’ businesses. Almost every feature in Deep Search™ is customized to your organization, including:
- Feed management rules
- Data ingestion
- Integrations
- Reporting
- Custom Metrics, a strategic marketing feature that creates custom formulas for optimization and reporting across digital ad channels.