The Science of
Sustained Growth
Hi, we’re Adlucent, digital performance marketing built for no-limit breakthroughs.
The Science of
WHERE HARD WORK MEETS INFORMED EXPERIMENTATION
We understand the frustration of coming up short. That’s why we settle for nothing less than above and beyond for your digital performance marketing.
60%
average revenue growth on new clients
20+
years performance media experience
$10b+
offline sales influenced
#1
largest shopping ads agency in the U.S.
the eLEMENTS OF YOUR SUCCESS
We pair our proprietary technology and methodology with a challenge-hungry attitude. You get the industry’s best results across every facet of your performance marketing.
PUT PROOF BEHIND YOUR PAID SEARCH PROGRAM
More traffic, at a lower cost per click. Our one-of-a-kind Deep SearchTM platform breaks down ad clicks by your preferred view and data. Zero in on your real ROI to optimize your ad bidding strategy, match data with intent, and get the most from your digital marketing strategies.
SHOPPING ADS THAT FILL UP DIGITAL CARTS
Serve shoppers the right ads along every step of their journey — at scale. Whether you’re juggling millions of SKUs, facing complex data challenges, or just need to break through a performance plateau, we deliver the keys to high-performing product ads. Adlucent’s expert feed management and query-level architecture send shoppers to a perfect match for their search every time.
A SCIENTIFIC APPROACH TO SOCIAL
Test, learn, optimize, repeat. That’s the science behind our hugely successful social media campaigns. We handle your product feed management on our end, fine-tuning the product catalogs that power your dynamic, highly-relevant paid social ads.
ENGAGE SHOPPERS ON THEIR JOURNEY
Access to 95% of internet users means your display, video, and programmatic media go way further. Adlucent’s totally transparent cross-channel digital marketing strategy is backed by inventive copy and design from our in-house Performance Creative team. You’ll grow your new customer acquisition faster, while also improving lifetime value.
BETTER AMAZON ADS POWERED BY BETTER DATA
Push past the frustrating limits of Amazon’s advertising platform. Your Adlucent team manages your Amazon campaigns to true profitability, applying search query data across channels and segmenting based on your business needs. And as the original search agency of record for Amazon, our experience gives you a serious edge.
CREATIVE THAT’S FINE-TUNED TO PERFORM
We’re inspired creatives who build data-inspired assets designed to perform. Our in-house creative team is ready to improve your digital performance marketing outcomes across every channel. Because we’re never satisfied with so-so results, we design and test a variety of options, then optimize your digital advertising at scale.
SHORE UP YOUR FOUNDATION WITH FEED MANAGEMENT
No matter the size or complexity of your product feed, Adlucent is up for the challenge. We optimize your feed for relevancy and reach, ensuring seamless delivery across all your digital marketing channels.
CONSULTING FOR YOUR FUTURE-FOCUSED DIGITAL MARKETING STRATEGIES
Whether you’re navigating complex issues or perfecting your digital performance marketing best practices, our experts are here to support your in-house team. We keep ahead of the industry’s biggest shifts and trends (like all the current privacy and tracking changes) to ensure your campaigns never miss a beat.
CO-OP SUPPORT THAT MAKES YOU A BETTER PARTNER
Take your co-op resources further with programs that help both brands and retailers make the most of every ad dollar. Your custom Adlucent dashboard includes an incorporated partner budget and detailed reporting, so you and your partners create smarter digital performance marketing — together.
TECHNOLOGY TO CRUSH OUR SHARED GOALS
Integrated commerce technology to achieve breakthroughs at scale. Total customization, smarter automation, and better measurement let us manage your business the way you would.
Deep Search™
Look beyond surface-level tactics with the only marketing technology built exclusively for retail. Deep Search™ crunches your huge, complex data sets to customize, automate, and unify your strategy. Your result: True digital performance marketing that continuously outperforms at scale.
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Model-Driven Planning™
Put actionable proof behind your attribution and media spend decisions. Our Model-Driven Planning™ answers your media mix modeling questions with data, runs useful tests across channels, and evaluates your spend breakdown without breaking a sweat.
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Adlucent Index™
Make smart bidding even smarter. Adlucent Index™ augments conversion data, optimizes to the metrics that matter most, and acquires high value customers. It’s the only solution on the market that brings control into automation.
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WE’RE SERIOUS ABOUT YOUR SUCCESS. SERIOUSLY.
Our customers’ wins are our biggest victories. See what we’ve accomplished together.
WE EAT, SLEEP, and BUILD NETWORKS
Our partnerships fuel our business — and put you first in line for the newest advertising products, issue escalation, and continual training. Access premium strategy, support and insights to leave your competition in the dust.
Learn from the experts
Our featured resources are designed to help you perform better. Check out our digital performance marketing expertise.
Blog Post
August 3, 2022
Google Performance Max for Shopping: Best Practices to Get You Through the Great Transition
The Great Transition has begun, and with updates and new features still being rolled out regularly, many advertisers are scrambling to prepare for Google’s Performance Max campaigns. There are two major areas of consideration when making the move from Smart Shopping to Performance Max. Read the blog today to learn more.
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Blog Post
July 21, 2022
Marketing in a Recession: How to Brace Your Digital Ad Campaigns for an Economic Downturn
Let’s talk recession. We know, we know; it isn’t fun to talk about, but it may be time to brace your digital ad campaigns for an economic downturn. In today’s blog, we’ve outlined a few critical strategies to ensure you are maximizing your opportunities for conversion when consumers are likely to be more reserved with their buying behavior.
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Blog Post
July 18, 2022
CommerceNext 2022 Recap: Performance Max – Embracing the Digital Disruption
CommerceNext 2022 may have come and gone, but Google’s Performance Max Campaigns are still full steam ahead. So let’s recap some key takeaways from my session. Keep reading to learn how you can lay the foundation for your brand to seize the next wave of growth.
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