Adlucent Drives Paid Social Performance During Critical Holiday Season

Client Maintains 15X ROAS With Smart Testing and Seamless Onboarding

01

The Challenge

An outdoor product retailer approached Adlucent seeking a new agency partner to manage their paid social advertising campaigns and maintain their current success rate during the crucial holiday sales season. Adlucent was entrusted with ensuring a smooth transition and preventing any decline in results during their most lucrative period of the year.

02

How Adlucent Helped

Adlucent quickly got to work with the onboarding process for the client with our dedicated social advertising team and took over the complete management of their existing campaigns. As a trusted Meta Business Partner with more than 20 years of experience in performance marketing, Adlucent reviewed the current paid social strategy to ensure compliance with industry best practices and standards. Staying true to the Adlucent mantra of “test, learn, optimize, repeat,” the team identified an opportunity to enhance the client’s existing strategy by utilizing Advantage+ Shopping Campaigns (ASC). Within the first two weeks of assuming advertising account management, Adlucent conducted an initial ASC test that excluded all retargeting. After seeing initial success, the Adlucent team launched a second phase ASC test with a retargeting cap during Cyber Five, utilizing variations of creatives, including static promo, influencer video, and DPA carousel. With positive results in both test periods, Adlucent incorporated the ASC campaigns into the client’s evergreen strategy, creating a more robust social advertising program.

03

The Result

Adlucent swiftly took the reigns of the client’s paid social campaigns when it mattered most. The Adlucent team rapidly established trust with the client through a seamless transition process that allowed them to maintain a consistent 15X ROAS year over year. With the addition of Adlucent’s quick and strategic recommendations, the client established a more comprehensive paid social advertising plan, enabling them to have another successful holiday sales season.

Adlucent

Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.