PAID SEARCH
Zero in on your strongest markets by bringing control to your search campaigns.
All the elements of winning paid search
Our scientific approach to search takes assumptions out of the equation. Adlucent’s paid search service understands the intent behind queries, and pairs millions of data points using our proprietary technology — giving you control over search engine automated bidding. Strategize, experiment, and scale non-brand and branded search traffic to efficiently drive conversions.
$1.5B+
in digital ad spend managed annually
18%
average cross-channel ROAS improvement for first-year clients
How We do it
Ads that shatter expectations
Scale your non-brand and branded search ads while achieving optimal ROI.
paid search, perfected
We’re performance advertising innovators with 20+ years of experience and billions of dollars in ad spend under our belt. Because our platform is purpose-built for ecommerce and lead generation advertising programs, complex challenges and industry innovation fuel our ingenuity. We add value to platform automation, including Performance Max and Smart Bidding, integrating better data with a custom approach built for your business.
Go (way) beyond surface-level analytics
We built the answer to big-box, siloed paid search technology. Our Deep Search™ platform creates your predictive algorithm, performing 600,000 calculations per keyword (without a coffee break). Then we go deeper, applying customized, automated labels and organizing your campaigns for optimal transparency that aligns with your business metrics.
Custom campaigns based on your data
Every piece of your Adlucent relationship is custom-built for your actual business, goals, and collaboration style. We ingest your first-party data and build your unique bidding strategy based on your KPIs. Whether that’s lead scoring, product margin, customer lifetime value, or something else, we’ve got you covered.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
May 17, 2023
New Bing – Looking Ahead with John Cosley | The Catalyst
Welcome to the latest edition of The Catalyst! In today’s discussion, we’re thrilled to explore Microsoft’s chat-empowered AI technology, new Bing. Keep listening to learn how this technology impacts search and how marketers like you can optimize your campaigns. Joining us today is John Cosley, Senior Director of Global Brand Marketing at Microsoft.
Blog Post
March 28, 2023
Three Tactics to Optimize Paid Search for Lead Generation
In our latest blog post, learn how to optimize your paid search for lead generation with these three tactics. Discover how to improve Quality Scores, use ad extensions, and utilize smart bidding tactics to generate high-quality leads. Read now!
Blog Post
April 13, 2023
Utilizing Paid Search to Drive Leads – A Customer Success Story | The Catalyst
Join Brad Costella, Senior Director of Strategy, and Jenna Juliano, Account Manager II, as they discuss how we helped a national pet services and retail brand streamline their booking process for vet hospitals and vaccinations. Learn how our team adapted their strategy to improve data signals and achieve an 85% increase in vaccinations and a 7% increase in vet hospital bookings on a 28% lower cost per acquisition.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
We apply a scientific approach to paid search management by continuously monitoring, adjusting, questioning, and testing new strategies. Using Deep Search™, our proprietary platform, we build a custom, automated bidding algorithm for each client, running more than 600,000 calculations per keyword to drive breakthrough performance. And with 20+ years as a PPC pioneer, we’re integral to Google’s new product releases — and we get you first access to new products ahead of your competitors.
Adlucent manages more than $1 billion of our clients’ annual paid search advertising spend on search engines. As a Premier Google Partner and an Elite Microsoft Partner, we excel at managing every ad type , from paid search to shopping and display to video and app campaigns. So whether you need help setting up local inventory ads or performance improvements on your dynamic search ads (DSA), we’ve got you covered.
Our Deep Search™ platform rapidly analyzes KPIs, including CPCs, traffic, revenue and orders, across Amazon and Google search. You compare weekly, monthly, or year over year to inform your budgeting decisions and maximize ROI across channels. Your dedicated paid search marketing account manager applies their extensive retail experience to give you ongoing recommendations and cross-channel strategy that drive your optimal performance.