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Services

PAID SEARCH

Zero in on your strongest markets + break through search performance plateaus.

All the elements of winning paid search

Our scientific approach to search takes assumptions out of the equation. Adlucent’s paid search service understands intent behind queries, and pairs millions of data points using our proprietary technology — taking search engine automated bidding to the next level. Strategize, experiment, and scale non-brand and branded search traffic to efficiently drive conversions.

  • CheckmarkEnd-to-end paid search management
  • CheckmarkCampaign architecture
  • CheckmarkFeed-based DSA
  • CheckmarkQuery funneling
  • CheckmarkBrand + non-brand bid optimization
  • CheckmarkProduct listing + local inventory ads
  • CheckmarkAd copy + landing page testing
  • CheckmarkKeyword segmentation
  • CheckmarkApp marketing
  • CheckmarkBrand + vendor co-op dashboards
  • CheckmarkTransparent reporting + analytics
  • CheckmarkFeed management

$1B+

in digital ad spend managed annually

18%

average cross-channel ROAS improvement for first-year clients

How We do it

Ads that shatter expectations

Scale your non-brand and branded search ads while achieving optimal ROI.


paid search, perfected

We’re retail innovators with 20+ years of experience and billions of dollars in ad spend under our belt. Because our platform is purpose-built for performance marketing, complex challenges and industry innovation fuel our ingenuity. We leverage only the best parts of Smart Bidding, then integrate our own proprietary data with a custom approach built for your business.

Paid search advertising for a teal sneaker

Go (way) beyond surface-level analytics

We built the answer to big-box, siloed paid search technology. Our Deep SearchTM platform creates your predictive algorithm, performing 600,000 calculations per keyword (without a coffee break). Then we go deeper, applying customized, automated labels and organizing your campaigns for optimal transparency that aligns with your business metrics.

Graph samples of a line graph and two box plot data charts

Custom campaigns based on your data

Every piece of your Adlucent relationship is custom-built for your actual business, goals, and collaboration style. We ingest your first-party data and build your unique bidding strategy based on your KPIs. Whether that’s product margin, customer lifetime value, new acquisition, or something else, we’ve got you covered.

Data visualization of the paid search marketing process including a sample paid search ad

WE’RE INVESTED IN YOUR INNOVATION

Don’t take it from us. Check out what our customers have accomplished.

RELATIONSHIPS THAT GIVE YOU A HEAD START

We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, and have preferred partnerships with Facebook, Microsoft, and more. Our top-tier partnerships set you up with insider strategies.  

TAP INTO OUR EXPERIENCE

Our resources are designed to help your business grow.

WE LIVE UP TO OUR REPUTATION

As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.


GOT QUESTIONS?

Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team. 

SHARE OUR OBSESSION WITH PAID SEARCH MARKETING SUCCESS?