PAID SEARCH
Zero in on your strongest markets by bringing control to your search campaigns.
All the elements of winning paid search
Our scientific approach to search takes assumptions out of the equation. Adlucent’s paid search service understands the intent behind queries, and pairs millions of data points using our proprietary technology — giving you control over search engine automated bidding. Strategize, experiment, and scale non-brand and branded search traffic to efficiently drive conversions.
$1.5B+
in digital ad spend managed annually
18%
average cross-channel ROAS improvement for first-year clients
How We do it
Ads that shatter expectations
Scale your non-brand and branded search ads while achieving optimal ROI.
paid search, perfected
We’re performance advertising innovators with 20+ years of experience and billions of dollars in ad spend under our belt. Because our platform is purpose-built for ecommerce and lead generation advertising programs, complex challenges and industry innovation fuel our ingenuity. We add value to platform automation, including Performance Max and Smart Bidding, integrating better data with a custom approach built for your business.
Go (way) beyond surface-level analytics
We built the answer to big-box, siloed paid search technology. Our Deep Search™ platform creates your predictive algorithm, performing 600,000 calculations per keyword (without a coffee break). Then we go deeper, applying customized, automated labels and organizing your campaigns for optimal transparency that aligns with your business metrics.
Custom campaigns based on your data
Every piece of your Adlucent relationship is custom-built for your actual business, goals, and collaboration style. We ingest your first-party data and build your unique bidding strategy based on your KPIs. Whether that’s lead scoring, product margin, customer lifetime value, or something else, we’ve got you covered.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
January 18, 2023
The Evolution of Paid Search
Paid search marketing, also known as pay-per-click (PPC) advertising, has evolved significantly in recent years and remains a vital but more nuanced part of any comprehensive digital marketing strategy. As consumers continue to shift their attention to online channels, businesses of all sizes are turning to paid search to reach their target audiences and drive conversions. This blog post will look at the current state of paid search marketing, paid search trends for 2023, and the developments shaping its future.
Blog Post
December 1, 2022
Key Considerations for Your 2023 Digital Marketing Plan
Cyber Five may be a thing of the past, but retailers like you have 2023 planning just around the corner. Join us on the blog for key considerations to keep in mind to set your 2023 digital marketing plan up for success.
Blog Post
November 10, 2022
How to Leverage Performance Max to Expand Your Global Marketing Strategy
Now more than ever, businesses are looking for incremental revenue opportunities. And global advertising is leading the pack. Follow these three tips to learn how to leverage Google’s Performance Max to expand your global marketing strategy.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
We apply a scientific approach to paid search management by continuously monitoring, adjusting, questioning, and testing new strategies. Using Deep Search™, our proprietary platform, we build a custom, automated bidding algorithm for each client, running more than 600,000 calculations per keyword to drive breakthrough performance. And with 20+ years as a PPC pioneer, we’re integral to Google’s new product releases — and we get you first access to new products ahead of your competitors.
Adlucent manages more than $1 billion of our clients’ annual paid search advertising spend on search engines. As a Premier Google Partner and an Elite Microsoft Partner, we excel at managing every ad type , from paid search to shopping and display to video and app campaigns. So whether you need help setting up local inventory ads or performance improvements on your dynamic search ads (DSA), we’ve got you covered.
Our Deep Search™ platform rapidly analyzes KPIs, including CPCs, traffic, revenue and orders, across Amazon and Google search. You compare weekly, monthly, or year over year to inform your budgeting decisions and maximize ROI across channels. Your dedicated paid search marketing account manager applies their extensive retail experience to give you ongoing recommendations and cross-channel strategy that drive your optimal performance.