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Services

PAID SEARCH

Zero in on your strongest markets by bringing control to your search campaigns.

All the elements of winning paid search

Our scientific approach to search takes assumptions out of the equation. Adlucent’s paid search service understands the intent behind queries, and pairs millions of data points using our proprietary technology — giving you control over search engine automated bidding. Strategize, experiment, and scale non-brand and branded search traffic to efficiently drive conversions.

  • CheckmarkEnd-to-end paid search management
  • CheckmarkCampaign architecture
  • CheckmarkFeed-based DSA
  • CheckmarkCustom real-time bidding algorithm
  • CheckmarkQuery funneling
  • CheckmarkBrand + non-brand bid optimization
  • CheckmarkProduct listing + local inventory ads
  • CheckmarkAd copy + landing page testing
  • CheckmarkKeyword segmentation
  • CheckmarkApp marketing
  • CheckmarkTransparent reporting + analytics
  • CheckmarkFeed management

$1B+

in digital ad spend managed annually

18%

average cross-channel ROAS improvement for first-year clients

How We do it

Ads that shatter expectations

Scale your non-brand and branded search ads while achieving optimal ROI.


paid search, perfected

We’re retail innovators with 20+ years of experience and billions of dollars in ad spend under our belt. Because our platform is purpose-built for performance marketing, complex challenges and industry innovation fuel our ingenuity. We add value to Smart Bidding, integrating better data with a custom approach built for your business.

Go (way) beyond surface-level analytics

We built the answer to big-box, siloed paid search technology. Our Deep Search™ platform creates your predictive algorithm, performing 600,000 calculations per keyword (without a coffee break). Then we go deeper, applying customized, automated labels and organizing your campaigns for optimal transparency that aligns with your business metrics.

Custom campaigns based on your data

Every piece of your Adlucent relationship is custom-built for your actual business, goals, and collaboration style. We ingest your first-party data and build your unique bidding strategy based on your KPIs. Whether that’s product margin, customer lifetime value, new acquisition, or something else, we’ve got you covered.

RELATIONSHIPS THAT GIVE YOU A HEAD START

We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent continuing our efforts to create the right strategies for your business.

TAP INTO OUR EXPERIENCE

Our resources are designed to help your business grow.


WE LIVE UP TO OUR REPUTATION

As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.


GOT QUESTIONS?

Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team. 

SHARE OUR OBSESSION WITH PAID SEARCH MARKETING SUCCESS?