Bring control into automation.
Real-time “smart” bidding is easy to use, but hard to control
Automation in paid search and social advertising provides a net gain for most marketers, but limits growth potential and optimization opportunities. Real-time bidding algorithms are designed to spend as fast as possible, and have very few meaningful settings to help you guide what data is taken into account.
How Adlucent Index™ helps you outperform
- Adlucent Index™ lets you take control of how we value each conversion, rather than just bidding on clicks, bringing control into automation
- We leverage the best features from channel automation, while adding value in helping you optimize to the metrics that matter to you most
of surveyed marketers prefer optimizing to data not accessible to Google
average ROAS improvement on Adlucent Index™
HOW IT WORKS
Turn real-time bidding algorithms into YOUR algorithms.
Augment Conversion Data
Search and social platforms find customers by optimizing toward existing conversion value, usually revenue. But if you care about profit, it doesn’t matter how well-automated bidding maximizes revenue if it all comes from low-profit products and low-value customers. We inform ad platform algorithms with more data, based on your business goals, including margin and lifetime value.
Optimize to the Metrics that Matter Most
We turn out-of-the-box paid automated search and social algorithms into YOUR algorithms, producing enriched signals for our team of experts to analyze, experiment, and make strategic decisions to give you digital advertising breakthroughs.
Acquire Higher Value Customers
Our technology pipes your enriched signals and custom performance strategy back to Google and Facebook, making systematic adjustments to reinforce the value of specific signals. This nudges the algorithms to learn the right things, helping you acquire high lifetime value customers profitably.
Make smart bidding even smarter
The only solution on the market that augments channel automation.
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