Real-time “smart” bidding is easy to use, but hard to control
Automation in paid search and social advertising provides a net gain for most marketers, but limits growth potential and optimization opportunities. Real-time bidding algorithms are designed to spend as fast as possible, and have very few meaningful settings to help you guide what data is taken into account.
Adlucent Index™ lets you take control of how we value each conversion, rather than just bidding on clicks, bringing control into automation
We leverage the best features from channel automation, while adding value in helping you optimize to the metrics that matter to you most
of surveyed marketers prefer optimizing to data not accessible to Google
average ROAS improvement on Adlucent Index™
HOW IT WORKS
Turn real-time bidding algorithms into YOUR algorithms.
Augment Conversion Data
Search and social platforms find customers by optimizing toward existing conversion value, usually revenue. But if you care about profit, it doesn’t matter how well-automated bidding maximizes revenue if it all comes from low-profit products and low-value customers. We inform ad platform algorithms with more data, based on your business goals, including margin and lifetime value.
Optimize to the Metrics that Matter Most
We turn out-of-the-box paid automated search and social algorithms into YOUR algorithms, producing enriched signals for our team of experts to analyze, experiment, and make strategic decisions to give you digital advertising breakthroughs.
Acquire Higher Value Customers
Our technology pipes your enriched signals and custom performance strategy back to Google and Facebook, making systematic adjustments to reinforce the value of specific signals. This nudges the algorithms to learn the right things, helping you acquire high lifetime value customers profitably.
Make smart bidding even smarter
The only solution on the market that augments channel automation.
DEVELOPED IN PARTNERSHIP WITH GOOGLE
Applicable to text ads, Smart Shopping, and Performance Max campaigns.
OUTPERFORM IN FACEBOOK AND INSTAGRAM
Helps your social ads find higher value audiences based on your data.
Bid to margin to sell more of your most profitable products, instead of only driving revenue from non-profitable SKUs.
REDUCE ACQUISITION COSTS
Set and scale your bidding based on the right outcomes for your business goals.
FIND HIGHER VALUE CUSTOMERS
Optimize toward key metrics like new vs existing customers and acquiring higher lifetime-value customers.
SOLVE FOR WHAT YOUR COMPETITORS CAN’T
Let your competitors burn through their ad spend with out-of-the-box algorithms while you take a custom approach.
LEARN ALONGSIDE US
Check out resources created for your campaign growth.
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Learn how Adlucent Index™’s smart bidding technology can help you acquire high lifetime value customers profitably.
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Smart Bidding has access to all sorts of signals from users which it uses to optimize in real-time at the time of click. With systematic adjustments, Adlucent Index™ reinforces the value of specific signals to nudge the algorithm to learn the right things, based on what is important to your business.
We focus on post-bid optimization, modifying conversion value versus focusing bidding on clicks alone. Common goals include optimizing automated campaigns to metrics like revenue, margin, and customer lifetime value. We can also layer in additional dimensions such as customer type (new versus returning), device, location, and timing.
Yes. Taking advantage of Adlucent Index™ requires us managing your campaign execution due to the level of complexity and integration of data with your campaigns. Please contact us to learn more about our services.
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