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Adlucent Index™

Bring control into automation.
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Real-time “smart” bidding is easy to use, but hard to control

Automation in paid search and social advertising provides a net gain for most marketers, but limits growth potential and optimization opportunities. Real-time bidding algorithms are designed to spend as fast as possible, and have very few meaningful settings to help you guide what data is taken into account.

How Adlucent Index™ helps you outperform

  • Adlucent Index™ lets you take control of how we value each conversion, rather than just bidding on clicks, bringing control into automation
  • We leverage the best features from channel automation, while adding value in helping you optimize to the metrics that matter to you most

50%

of surveyed marketers prefer optimizing to data not accessible to Google

12%

average ROAS improvement on Adlucent Index™

HOW IT WORKS

Turn real-time bidding algorithms into YOUR algorithms.

Augment Conversion Data

Search and social platforms find customers by optimizing toward existing conversion value, usually revenue. But if you care about profit, it doesn’t matter how well-automated bidding maximizes revenue if it all comes from low-profit products and low-value customers. We inform ad platform algorithms with more data, based on your business goals, including margin and lifetime value.

Optimize to the Metrics that Matter Most 

We turn out-of-the-box paid automated search and social algorithms into YOUR algorithms, producing enriched signals for our team of experts to analyze, experiment, and make strategic decisions to give you digital advertising breakthroughs.

Acquire Higher Value Customers

Our technology pipes your enriched signals and custom performance strategy back to Google and Facebook, making systematic adjustments to reinforce the value of specific signals. This nudges the algorithms to learn the right things, helping you acquire high lifetime value customers profitably.

Make smart bidding even smarter

The only solution on the market that augments channel automation. 
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DEVELOPED IN PARTNERSHIP WITH GOOGLE

Applicable to text ads, Smart Shopping, and Performance Max campaigns.

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OUTPERFORM IN FACEBOOK AND INSTAGRAM

Helps your social ads find higher value audiences based on your data.

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MAXIMIZES PROFIT

Bid to margin to sell more of your most profitable products, instead of only driving revenue from non-profitable SKUs.

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REDUCE ACQUISITION COSTS

Set and scale your bidding based on the right outcomes for your business goals.

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FIND HIGHER VALUE CUSTOMERS

Optimize toward key metrics like new vs existing customers and acquiring higher lifetime-value customers.

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SOLVE FOR WHAT YOUR COMPETITORS CAN’T

Let your competitors burn through their ad spend with out-of-the-box algorithms while you take a custom approach.

LEARN ALONGSIDE US

Check out resources created for your campaign growth.

GOT QUESTIONS?

Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team. 

ready to increase the efficiency of your marketing budget?