Retail Media Networks
Maximize ecommerce advertising profitability.
Maximize Your Growth
As digital spaces evolve, so do opportunities for marketers looking to leverage retail media advertising online. Our experienced account managers know the ins and outs of popular ecommerce marketplaces like Amazon, Walmart, and Target, helping your brand reach new and valuable customers. We use better data, save you time, and accelerate your ecommerce marketplace ads’ performance by customizing your campaigns to the KPIs that matter most to your business, such as ecommerce sales, ROAS, category growth, and more.
37%
average retail media ROAS improvement
14+
years working with Amazon
How We do it
Focus on profitability
Reach your shoppers at the point of sale and win more of the digital shelf by advertising across retailers.
Break through Retail Media Network limitations
Whether you’re advertising on Amazon, Walmart, Target, or other retail media networks, centralized dashboards with custom segmentation and data warehousing quickly give you the insights you crave. Useful Deep Search™ features include new vs returning customer insights, paid-organic impact, aggregated ASIN performance (Amazon Standard Identification Number), fee breakouts, budget utilization, and profitability forecasting. Understand, analyze, and fuel retail media program decisions with the smartest platform in the game, built exclusively for retail.
gain Control over your campaigns
We take your retail media paid ads to a whole other level to maximize not just your advertising performance but your true profitability in the marketplace. We build a solid foundation with account architecture and optimized listings, and then our bid manager ingests margin data and quickly identifies inefficiencies to make adjustments at scale.
build Creative that converts
Capture attention and increase conversion rates with compelling copy, premium content, and attention-grabbing creative across the entire customer journey. We create your posts, store creative, A+ content, and more, to give shoppers a cohesive experience with your brand on Amazon, Walmart, Target, and other retail media networks.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
December 1, 2022
Key Considerations for Your 2023 Digital Marketing Plan
Cyber Five may be a thing of the past, but retailers like you have 2023 planning just around the corner. Join us on the blog for key considerations to keep in mind to set your 2023 digital marketing plan up for success.
Blog Post
September 22, 2022
[Report] Your Digital Retail Holiday Marketing Strategy: Forecasting + Planning
The 2022 Holiday Shopping season is here, and digital retail marketers like you aren’t sure what to expect in lieu of strong headwinds and shifting consumer behavior. In today’s blog, we’ve analyzed data to give you the best holiday forecasting for your digital marketing strategy.
Blog Post
October 18, 2022
Retail Media Networks: What Are They, and How Do They Work?
In the rapidly evolving world of digital marketing, retail media networks are playing an increasingly important role. But what are they? And how can you make sure you’re making the most of them? Read our blog to find out.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
You never have to worry about data storage limitations with our Adlucent retail media network reporting – we hold on to your ads data forever. Our platform groups and reports on KPIs for product categories, product lines, brands, and keywords at scale, giving you ultimate flexibility and granularity. Understand user intent and demand by analyzing search query performance over time, and automate report sends to all of your key stakeholders for full visibility.
Our Amazon media strategy and management spans across all current advertising products, including search, sponsored product, sponsored brand, and sponsored display. Plus, our platform, Deep Search™, scrapes Amazon’s data past the 60 days typically provided in its platform, helping you make better campaign and ad-planning decisions.
We find our clients want more control over their retail media advertising strategy, so we provide flexibility with rules-based bidding, allowing a customized approach based on your particular goals. For a more hands-off yet transparent approach, we’ve developed a machine learning automated bidding algorithm that manages to your desired efficiency at whichever level of granularity desired – product line, keyword, or SKU. This allows for changes to goals as often as necessary without entering a learning phase, as well as additional control levers like dayparting to make your retail media spend go further.