Display, Video, Programmatic marketing
Maximize moments, eliminate waste.
(Pre)set your bids up for success
Adlucent’s performance-centric programmatic marketing adjusts your targeting in real time, based on where your customers are and is most valuable to your business. And with dynamic and compelling creative developed by our in-house team, you also maximize click-throughs.
72%
more conversions from our video campaigns
58%
average cost decrease
How We do it
A cohesive customer journey to crush your business goals
Reach customers at all touchpoints, wherever they may be spending time online.
A data-driven roadmap for success
We don’t just follow shoppers’ path to purchase — we have the technology to predict their exact route. Deep SearchTM partners seamlessly with Display & Video 360, YouTube, and other platforms to ingest your customer and business data and deliver a dazzling display experience.
Creative to make your message stand out
Successful programmatic marketing isn’t just about getting impressions. Adlucent’s in-house creative team designs and tests a variety of proof-driven, attention-grabbing options to reach relevant audiences and drive results.
A Culture of Transparency
We understand the frustrations that can come with the “black box” approach to display media. We’re about partnerships, not pandering. That’s why we provide you with total transparency into fees, spend, KPIs, and media strategy.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
April 27, 2023
Adlucent joins the Google Ads Creative Partner Program
In Q2 2023, Adlucent joined the Google Ads Creative Partner Program. Through this partnership, Adlucent is working with Google to help advertisers develop best-in-class assets to serve across the ad landscape and to capture and act on insights.
Blog Post
December 6, 2022
Creative Best Practices for Programmatic Ads
The right creative can be the difference between a click and a pass. Read today’s blog on best practices for programmatic ads so you can reach the right audience at the right time.
Blog Post
December 1, 2022
Key Considerations for Your 2023 Digital Marketing Plan
Cyber Five may be a thing of the past, but retailers like you have 2023 planning just around the corner. Join us on the blog for key considerations to keep in mind to set your 2023 digital marketing plan up for success.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Our programmatic services create cross-channel campaigns to engage with your target market across all online touchpoints. Common client objectives we’ve successfully supported with our programmatic and display marketing include new customer acquisition, growing customer lifetime value, increasing leads, improving ecommerce performance, and improving return on ad spend.
To create your successful performance digital marketing strategy, we start by understanding your business and goals. Next, your performance, audience, and product data is ingested into Deep Search(TM) to build a targeting and bidding strategy. Through a combination of display platforms, Adlucent creates budget and campaign optimizations, and leverages high-performing creative across push-and-pull tactics to rapidly hit your business goals. You gain total transparency into reporting and fees, as well as ongoing optimization and insights from your dedicated Adlucent team.
Our display, video, and programmatic marketing campaigns cover all digital formats on the market. Capabilities include audio, video, rich media, native, static, and dynamic across all devices.