Display, Video, Programmatic marketing
Maximize moments, eliminate waste.
(Pre)set your bids up for success
Adlucent’s commerce-centric programmatic marketing adjusts your targeting in real time, based on where your customers are. You never overspend to reach your valuable audiences. And with dynamic and compelling creative developed by our in-house team, you also maximize click-throughs.
72%
more conversions from our video campaigns
58%
average cost decrease
How We do it
A cohesive customer journey to crush your commerce goals
Reach customers at all touchpoints, wherever they may be spending time online.
A data-driven roadmap for success
We don’t just follow shoppers’ path to purchase — we have the technology to predict their exact route. Deep SearchTM partners seamlessly with Display & Video 360, YouTube, and other platforms to ingest your customer and business data and deliver a dazzling display experience.
Creative to make your message stand out
Successful programmatic marketing isn’t just about the right spend. Adlucent’s in-house creative team designs and tests a variety of proof-driven, click-grabbing options to acquire new audiences and expand customer retention.
A Culture of Transparency
We understand the frustrations that can come with the “black box” approach to display media. We’re about partnerships, not pandering. That’s why we provide you with total transparency into fees, spend, KPIs, and media strategy.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent continuing our efforts to create the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
July 10, 2021
YouTube on TV Screens: Recent Trends & Recommendations for Advertisers
Learn about the recent evolution of TV watching habits, evaluate the advantages of YouTube advertising on TV screens, and pick up some easy tips and tricks for optimizing YouTube for TV!
Blog Post
July 10, 2021
Why Retailers Should Invest in Social Creative Testing
We explore what creative testing is for social media campaigns, why you should consider investing in it, and how we use it to improve performance for our clients’ social campaigns.
Blog Post
March 11, 2020
Programmatic Explained: Understanding Demand-Side Platforms (DSP)
We’ll discuss programmatic advertising and delve into one of the top programmatic platforms, Google Display and Video 360 (DV360). Learn more today!
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Our programmatic services create cross-channel campaigns to engage with your target market across all online touchpoints. Common client objectives we’ve successfully supported with our programmatic and display marketing include new customer acquisition, growing customer lifetime value, increasing leads, improving ecommerce performance, and improving return on ad spend.
To create your successful performance digital marketing strategy, we start by understanding your business and goals. Next, your performance, audience, and product data is ingested into Deep Search(TM) to build a targeting and bidding strategy. Through a combination of display platforms, Adlucent creates budget and campaign optimizations, and leverages high-performing creative across push-and-pull tactics to rapidly hit your business goals. You gain total transparency into reporting and fees, as well as ongoing optimization and insights from your dedicated Adlucent team.
Our display, video, and programmatic marketing campaigns cover all digital formats on the market. Capabilities include audio, video, rich media, native, static, and dynamic across all devices.