Upper-Funnel Facebook and Instagram Strategy drives 26% Increase in Brand Term Impressions and 72% Increase in Brand Sales
Perfect Keto, a nutrition and supplement retailer, worked with Adlucent to develop Paid Social campaigns to generate demand in an effort to grow top-line revenue. By developing and executing an upper-funnel Facebook and Instagram strategy, Adlucent drove a 26% increase in brand term impressions and a 72% increase in brand sales.
Perfect Keto, a nutrition and supplement retailer, was not meeting its full revenue potential because paid advertising was laser-focused on lower-funnel, in-market audiences and needed to expand to new customers. Adlucent proposed Paid Social campaigns to generate demand in an effort to grow top-line revenue.
How Adlucent Helped
Adlucent strategically shifted Facebook and Instagram investments and tactics to prioritize demand generation and new customer acquisition through a full-funnel architecture, including awareness, consideration, and conversion tactics.
Positioning campaigns to reach new shoppers with relevant messaging played a crucial role, and Adlucent guided Perfect Keto in implementing top creative strategies. The account team re-aligned performance indicators to make social channel metrics secondary to top-line business metrics and utilized omni-channel reporting to ensure the business-wide impact was measured.
Using the Adlucent campaigns, the brand experienced a 26% increase in brand term impressions, a 46% increase in site visitors, and a 48% increase in sessions.
In addition to the growth in awareness and site traffic, Adlucent’s social demand generation campaigns influenced a 72% increase in sales.
The new demand-generation approach has helped influence the Perfect Keto brand’s macro-level revenue growth by building awareness and nurturing interest from new audiences.