Upper-Funnel Facebook and Instagram Strategy drives 26% Increase in Brand Term Impressions and 72% Increase in Brand Sales
Perfect Keto, a nutrition and supplement retailer, worked with Adlucent to develop Paid Social campaigns to generate demand in an effort to grow top-line revenue. By developing and executing an upper-funnel Facebook and Instagram strategy, Adlucent drove a 26% increase in brand term impressions and a 72% increase in brand sales.
Perfect Keto, a nutrition and supplement retailer, was not meeting its full revenue potential because paid advertising was laser-focused on lower-funnel, in-market audiences and needed to expand to new customers. Adlucent proposed Paid Social campaigns to generate demand in an effort to grow top-line revenue.
How Adlucent Helped
Adlucent strategically shifted Facebook and Instagram investments and tactics to prioritize demand generation and new customer acquisition through a full-funnel architecture, including awareness, consideration, and conversion tactics.
Positioning campaigns to reach new shoppers with relevant messaging played a crucial role, and Adlucent guided Perfect Keto in implementing top creative strategies. The account team re-aligned performance indicators to make social channel metrics secondary to top-line business metrics and utilized omni-channel reporting to ensure the business-wide impact was measured.
Using the Adlucent campaigns, the brand experienced a 26% increase in brand term impressions, a 46% increase in site visitors, and a 48% increase in sessions.
In addition to the growth in awareness and site traffic, Adlucent’s social demand generation campaigns influenced a 72% increase in sales.
The new demand-generation approach has helped influence the Perfect Keto brand’s macro-level revenue growth by building awareness and nurturing interest from new audiences.
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.