feed management
Get your products in front of customers.
Seamless feed setup, optimization + delivery
We step up where most product feed management tools can’t so you don’t leave money on the table. Each ad network has product catalog best practices and requirements. Deep SearchTM allows you to cater to each one. Plus, our integrated commerce platform encompasses feed management, campaign optimization, bidding, and performance management all in one, bringing you stellar results while saving resources.
110M+
SKUs managed daily
14%
average impression share increase
How We do it
Maximize relevance + reach
Show customers the products they want, where they want them, and turn (online) window shoppers into brand loyalists.
Import, optimize, perform
Adlucent’s feed management service pulls in your product data from any platform, file, or custom site at whatever cadence you need. We optimize content, category mapping, and more, to make sure your products outperform in every single ad network.
work smarter
Because we also manage your channels in addition to your feed, Deep SearchTM creates and maintains granular campaign structures that optimize for customer intent. This eliminates wasted ad budget and allows for custom category level insights to inform testing and product feed optimization, which channels like Google don’t give you access to.
Activate your listings — everywhere
Leverage our custom API connections across Google, Microsoft, Facebook, Instagram, Pinterest and more to serve your products along your customer’s journey. We create automated rules-based optimizations, unique to your business, to make feed and campaign changes real-time, so volatility and sudden changes in retail are no longer scary.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
December 1, 2022
Key Considerations for Your 2023 Digital Marketing Plan
Cyber Five may be a thing of the past, but retailers like you have 2023 planning just around the corner. Join us on the blog for key considerations to keep in mind to set your 2023 digital marketing plan up for success.
Blog Post
November 29, 2022
The Call for Sustainability: How it Affects Your Digital Marketing Strategy
69% of Americans say corporations are doing “too little” to help reduce the effects of climate change. As consumer behavior shifts, brands can either answer the call for sustainable fashion or fall behind. Read today’s blog to how this call affects your digital marketing strategy.
Blog Post
November 21, 2022
Performance Max: Five Secrets to Success
We’ve got the secrets to maximizing your Google Performance Max campaigns. Learn how to harness human ingenuity and machine learning for more effective targeting through these five tips.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
The foundation of a high performing retail digital advertising program is an optimized product feed. Without one, brands risk wasting countless ad dollars serving the wrong ads, or no ads at all. At Adlucent, we manage your product feed in conjunction with your search, shopping, social and marketplace campaigns, creating rules-based optimizations customized to your business and goals. Our account team is alerted when an adjustment is needed, and changes are made real time within our Deep Search™ platform. This is processed via API connection, so you don’t have to wait on syncing across systems and therefore we ensure your products are being seen by your valuable customers along their journey.
Our 62-step product feed optimization process improves relevant matching and maximizes product reach in real time. The keywords in your feed are used to properly match products to search queries, and getting the right product to show for right queries is both art and science. We tailor our feed optimizations to your account and campaign structure, which is based on your specific strengths and goals. Typically this consists of editing product titles and descriptions for query relevance, category mapping, adding custom labels, segmenting product types, and resolving errors and disapprovals.
Whether you have one SKU or 1 million, we can optimize, manage and syndicate your product feed to all of the major advertising networks including Google, Microsoft, Facebook, Instagram, and Pinterest. Our Deep Search™ platform was purpose-built for retail, so solving unique and complex feed challenges energizes us.