research + data
Adlucent’s digital marketing and advertising research highlights industry trends, insights, and tactics.
We designed it to help you continuously outperform.
Research + Data
November 17, 2023
SEM in the Age of Automation
Discover the insights you need to navigate the dynamic world of digital advertising with our latest whitepaper, “SEM in the Age of Automation.” In the era of Performance Max campaigns, automation and machine learning are reshaping the landscape. As Google’s largest shopping ad agency, we know a thing or two about combining human ingenuity with machine learning to outperform, and we want you to join us.
Research + Data
August 23, 2023
The Power of Generative AI in Paid Search: A Guide for Performance Marketers
Welcome to “The Power of Generative AI in Paid Search: A Guide for Performance Marketers.” In a rapidly evolving landscape, our whitepaper delves into the future of marketing, where human + machine collaboration shapes success. And rumor has it, a comprehensive spreadsheet with prompts to utilize for paid search optimization is in store for you.
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