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Blog Post
August 3, 2022
Google Performance Max for Shopping: Best Practices to Get You Through the Great Transition
The Great Transition has begun, and with updates and new features still being rolled out regularly, many advertisers are scrambling to prepare for Google’s Performance Max campaigns. There are two major areas of consideration when making the move from Smart Shopping to Performance Max. Read the blog today to learn more.
Blog Post
July 21, 2022
Marketing in a Recession: How to Brace Your Digital Ad Campaigns for an Economic Downturn
Let’s talk recession. We know, we know; it isn’t fun to talk about, but it may be time to brace your digital ad campaigns for an economic downturn. In today’s blog, we’ve outlined a few critical strategies to ensure you are maximizing your opportunities for conversion when consumers are likely to be more reserved with their buying behavior.
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