Adlucent blog
Get the latest digital marketing news and best practices from our super-charged digital pros.
Blog Post
January 26, 2023
How to Develop an Ideal Customer Profile
Generate high-quality leads & retain customers with our latest blog on developing an Ideal Customer Profile (ICP) & Buyer Persona to align sales & marketing strategies.
Blog Post
January 18, 2023
The Evolution of Paid Search
Paid search marketing, also known as pay-per-click (PPC) advertising, has evolved significantly in recent years and remains a vital but more nuanced part of any comprehensive digital marketing strategy. As consumers continue to shift their attention to online channels, businesses of all sizes are turning to paid search to reach their target audiences and drive conversions. This blog post will look at the current state of paid search marketing, paid search trends for 2023, and the developments shaping its future.
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