paid social
Take a scientific approach at every step of the customer journey.
Social evolves quickly. With Adlucent, so do your campaigns.
As a Meta Business Partner with 20+ years in digital performance marketing, our approach has grown in lockstep with the social media evolution. We put science behind your product catalog management, creative testing, and search-social-display cross-channel strategy to acquire more customers.
22%
social ROAS improvement for first-year clients
32%
Average revenue increase when Adlucent takes over social accounts
How We do it
A cross-channel approach to paid social
Show customers the products they want, where they want them, and turn (online) window shoppers into brand loyalists.
Your product feed, perfected
Meet your customers on their journey. Adlucent manages, optimizes, and delivers your product feed, customized to each paid social channel. The result: dynamic, up-to-date product ads and commerce campaigns on every social platform.
A scientific approach to success
Try it, test it, tweak it. Your Adlucent team takes a scientific approach to your paid social program, with thorough testing plans based on your business goals. Scale social performance with optimized creative, cross-selling, and relevant first- and third-party audience targeting.
A clear journey to your customers
Make it easy for shoppers to love your products. Adlucent takes a full-funnel, cross-channel approach, powered by our proprietary Deep Search™ technology. Our strategy integrates your data to identify the right audiences, predict intent, and serve the right ad across digital touchpoints.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent continuing our efforts to create the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
June 13, 2022
Win Automated Advertising By Maximizing Your Creative
As automated advertising continues to evolve, use these tips and tricks to ensure your creative stands out. Read more to learn actionable steps to win automated advertising.
Blog Post
July 10, 2021
Apple’s iOS 14.5 Update: How Advertisers Can Prepare for the Impact
Learn more about Apple’s latest iOS 14.5 software update and what this means for advertisers.
Blog Post
May 11, 2021
3 Facebook Auction Principles to Leverage for New Customer Acquisition
Gain insights into strategies that guide brands toward Facebook auction choices that maximize their audience reach and drive new customer growth. Read now!
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Adlucent’s expertise centers around paid social ads on Facebook, Instagram, TikTok, Pinterest, Snapchat, Twitter, Linkedin, and YouTube.
Yes! Adlucent manages your product feed in conjunction with your search, shopping, social, and marketplace campaigns, creating rules-based optimizations customized to your business and goals. Your Facebook product catalog is set up without disapprovals, and completely optimized for maximum returns on your dynamic product ads.
At Adlucent, our goal is to optimize your ad spend, and grow your traffic and conversions from social. We do this by:
- Evaluating your current asset library to determine which creative fits your paid social strategy. We also assess your images and videos for best practices.
- Seeking additional asset opportunities, including varied video lengths, lightweight motion, creative sequencing/storytelling, and more.
- Producing the paid social ad assets for optimal performance, rooted in your brand guidelines and library. This step includes variants for A/B testing, as well as transparent performance reporting.