paid social
Take a scientific approach at every step of the customer journey.
Social evolves quickly. With Adlucent, so do your campaigns.
As a Meta Business Partner with 20+ years in digital performance marketing, our approach has grown in lockstep with the social media evolution. We put science behind your product catalog management, creative testing, and search-social-display cross-channel strategy to acquire more customers.
22%
social ROAS improvement for first-year clients
32%
Average revenue increase when Adlucent takes over social accounts
How We do it
A cross-channel approach to paid social
Show customers the products they want, where they want them, and turn (online) window shoppers into brand loyalists.
Your product feed, perfected
Meet your customers on their journey. Adlucent manages, optimizes, and delivers your product feed, customized to each paid social channel. The result: dynamic, up-to-date product ads and commerce campaigns on every social platform.
A scientific approach to success
Try it, test it, tweak it. Your Adlucent team takes a scientific approach to your paid social program, with thorough testing plans based on your business goals. Scale social performance with optimized creative, cross-selling, and relevant first- and third-party audience targeting.
A clear journey to your customers
Make it easy for shoppers to love your products. Adlucent takes a full-funnel, cross-channel approach, powered by our proprietary Deep Search™ technology. Our strategy integrates your data to identify the right audiences, predict intent, and serve the right ad across digital touchpoints.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
November 15, 2022
How to Introduce TikTok Into Your Media Mix
With its immersive ads and powerful influence over user attention, TikTok is one of the most significant cultural phenomena since Facebook first hit the advertising scene. Read today’s blog to learn how to develop a full funnel approach to convert users and avoid over-saturation on TikTok.
Blog Post
October 25, 2022
Meta Advantage+ Shopping Campaigns: What Are They and How to Create Them
The newest addition to the Meta Advantage umbrella is here, and it’s called Advantage + Shopping Campaigns. Are you ready to make the most of this new frontier? Read the blog today.
Blog Post
September 14, 2022
Pros and Cons of the 11 Facebook Campaign Objectives + How to Choose the Right One for You
Facebook has various ad objectives to choose from, and we’ll admit; the list can be intimidating – but we’re here to help! Let’s break down the different ad objectives, so you are fully equipped to make an informed choice when setting objectives for your next campaign. The first step in determining which Facebook ad objective to optimize toward is to consider the goal you are trying to reach. Facebook delivers different results based on your objective–choosing the wrong one can derail your entire campaign.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Adlucent’s expertise centers around paid social ads on Facebook, Instagram, TikTok, Pinterest, Snapchat, Twitter, Linkedin, and YouTube.
Yes! Adlucent manages your product feed in conjunction with your search, shopping, social, and marketplace campaigns, creating rules-based optimizations customized to your business and goals. Your Facebook product catalog is set up without disapprovals, and completely optimized for maximum returns on your dynamic product ads.
At Adlucent, our goal is to optimize your ad spend, and grow your traffic and conversions from social. We do this by:
- Evaluating your current asset library to determine which creative fits your paid social strategy. We also assess your images and videos for best practices.
- Seeking additional asset opportunities, including varied video lengths, lightweight motion, creative sequencing/storytelling, and more.
- Producing the paid social ad assets for optimal performance, rooted in your brand guidelines and library. This step includes variants for A/B testing, as well as transparent performance reporting.