paid social
Take a scientific approach at every step of the customer journey.
Social evolves quickly. With Adlucent, so do your campaigns.
As a Meta Business Partner with 20+ years in digital performance marketing across ecommerce and lead generation, our approach has grown in lockstep with the social media evolution. We put science behind your product catalog management, qualified lead targeting, and creative testing to acquire more customers.
87%
lower cost per acquisition
32%
Average revenue increase when Adlucent takes over social accounts
How We do it
Performance-driving paid social
Engage customers where they are spending time, and drive high value (online) window shoppers into your website.
A scientific approach to success
Try it, test it, tweak it. Your Adlucent team takes a scientific approach to your paid social program, with thorough testing plans based on your business goals. Scale social performance with optimized creative, engaging ad formats, and relevant first- and third-party audience targeting.
A clear journey to your customers
Make it easy for customers to engage with you. Adlucent takes a full-funnel, cross-channel approach, powered by our proprietary Deep Search™ technology. Our strategy integrates your data to identify the right audiences, predict intent, and serve the right ad across digital touchpoints.
Your product feed, perfected
Meet your customers on their journey. Adlucent manages, optimizes, and delivers your product feed, customized to each paid social channel. The result: dynamic, up-to-date product ads and commerce campaigns on every social platform.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
March 8, 2023
Driving Qualified Leads with Paid Social
Did you know that B2B decision-makers consume 7-10 pieces of content during the buying cycle? Learn how to nurture potential leads and guide them toward larger business objectives with paid social campaigns. #B2B #LeadNurturing #PaidSocial
Blog Post
February 20, 2023
Best Practices for Meta Advantage+ Shopping Campaigns
Discover AURA Connected Insights, the powerful and flexible cloud-based solution for aggregating, cleaning, merging, and visualizing all your data in one place. Learn how Adlucent’s new advanced and predictive analytics capability can help you predict customer behavior, optimize your campaigns, and derive cross-channel insights. Don’t miss Part 1 of our three-part series on AURA.
Blog Post
November 15, 2022
How to Introduce TikTok Into Your Media Mix
With its immersive ads and powerful influence over user attention, TikTok is one of the most significant cultural phenomena since Facebook first hit the advertising scene. Read today’s blog to learn how to develop a full funnel approach to convert users and avoid over-saturation on TikTok.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Adlucent’s expertise centers around paid social ads on Facebook, Instagram, TikTok, Pinterest, Snapchat, Twitter, Linkedin, and YouTube.
Yes! Adlucent manages your product feed in conjunction with your search, shopping, social, and marketplace campaigns, creating rules-based optimizations customized to your business and goals. Your Facebook product catalog is set up without disapprovals, and completely optimized for maximum returns on your dynamic product ads.
At Adlucent, our goal is to optimize your ad spend, and grow your traffic and conversions from social. We do this by:
- Evaluating your current asset library to determine which creative fits your paid social strategy. We also assess your images and videos for best practices.
- Seeking additional asset opportunities, including varied video lengths, lightweight motion, creative sequencing/storytelling, and more.
- Producing the paid social ad assets for optimal performance, rooted in your brand guidelines and library. This step includes variants for A/B testing, as well as transparent performance reporting.