Mizzen+Main: 379% Higher CTR Achieved Through Adlucent Creative Testing
A Low-Risk, Scientific Approach to Paid Social Creative Testing
Adlucent applied a scientific approach to paid social creative testing, providing Mizzen+Main with a low-risk method for determining which brand message their audience found most compelling and relevant.
Adlucent performed a multivariate creative test with two of Mizzen+Main’s key brand messages: comfort-focused vs. fit-focused. The test revealed comfort-focused messaging had a 379% greater click-through rate.
This scientific testing approach allowed Mizzen+Main to more effectively connect with their target market while enabling the team to efficiently scale investments and continue to test creative with the highest impact.