Mizzen+Main: 379% Higher CTR Achieved Through Adlucent Creative Testing
A Low-Risk, Scientific Approach to Paid Social Creative Testing
Adlucent applied a scientific approach to paid social creative testing, providing Mizzen+Main with a low-risk method for determining which brand message their audience found most compelling and relevant.
Adlucent performed a multivariate creative test with two of Mizzen+Main’s key brand messages: comfort-focused vs. fit-focused. The test revealed comfort-focused messaging had a 379% greater click-through rate.
This scientific testing approach allowed Mizzen+Main to more effectively connect with their target market while enabling the team to efficiently scale investments and continue to test creative with the highest impact.
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.