How We do it
The secret (shopping) sauce
Show customers the products they want, where they want them, and turn (online) window shoppers into brand loyalists.
IT ALL STARTS WITH A QUERY
Which is why our query-level architecture structures your product listing ads for profitability. We analyze performance per individual word within queries that have matched to your product listings. Then we funnel traffic to the right products, and away from the unprofitable ones, to grow your shopping ads revenue efficiently. This is completely customized to your business, so you have complete control down to the SKU level.
Impact store sales with digital media investments to really accelerate your growth. We ingest first-party and offline data, including customer lifetime value and brick-and-mortar revenue, to inform our bid management. Combined with latency analysis for your categories and products, we holistically measure impact and thoroughly optimize for your omni-channel goals.
PREDICT THE FUTURE
No, really. Adlucent leverages real-time demand data to proactively predict how a product will sell versus reactively adjust. Deep SearchTM adds value to Google’s automation to incorporate signals on factors such as competitor pricing, promotions, and seasonality to make rapid changes in bids, saving you time and maximizing revenue. Stay ahead of the trends — and your competitors — by forecasting outcomes to inform shopping ad optimizations.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, and have preferred partnerships with Facebook, Microsoft, and more. Our top-tier partnerships set you up with insider strategies.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.