Apparel Company Achieves 20% ROAS Improvement with Adlucent’s Streamlined Creative
Re-imagined Ad Design Boosts Campaign Performance
After successfully running paid social ads on Meta platforms to promote limited-time, exclusive discount offers, Adlucent noticed their client’s, a leading retailer of women’s apparel and footwear, ad conversion rates start to drop. The Adlucent team seized the opportunity to leverage their challenge-hungry mindset and present a new strategy to their client.
How Adlucent Helped
Adlucent identified the paid social ad creative as the largest opportunity for improvement. The team got to work designing simpler, more streamlined ad creative for the client’s paid social campaigns. Leveraging their 20+ years of industry knowledge, the Adlucent team prioritized short, clear, and concise text with lightweight motion animation, ready to capture users’ attention.
Adlucent also focused on creating designs that were more visually appealing and engaging. They chose brighter, more vibrant colors and a more balanced layout. The overall goal was to create an ad that would stop users in their tracks.
With Adlucent’s scientific approach and data-driven mindset, the team ran a 14-day A/B test to compare the new creative against the existing business-as-usual (BAU) designs to gauge their success and inform their new campaign strategy.
The client saw a 20% increase in return on ad spend, a 20% increase in conversion rate, and a 6% increase in click-through rate with the new creative. Overall, the Adlucent creative strategy generated more orders and demand, with a 5% lower cost-per-click.
Following the strong performance of the test, the team was able to launch the Adlucent-designed creative as the new BAU campaign for the client.
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.