CHILDREN’S TOY BRAND INCREASES QUALIFIED LEADS BY 150% WHILE REDUCING CPL BY 140%
A children’s toy brand came to Adlucent looking to increase their volume and relevancy of leads across search and social channels. They were challenged with low conversion rates and inefficient digital advertising spend.
How Adlucent Helped
Adlucent set up a scientific testing strategy across channels with the goal of driving leads within the target markets at an efficient cost per lead. On Facebook, we A/B tested lead generation ads vs. traditional traffic ads, with a revised user flow to improve conversion rate. Through our testing and optimizations, we honed in on the most successful tactics to drive more efficient form fills.
Adlucent’s social strategy resulted in a 150% increase in qualified leads at a 140% lower cost per lead. Additionally, we created a frictionless user experience with the brand and their product pages, allowing audiences to access product information easily and spend more time on site.
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.