Google’s Mobile-Friendly Algorithm
Apr 10, 2015
Google’s mobile-friendly algorithm update, coming on April 21st, will impact rankings on mobile devices, organic traffic, and app indexing. Join us to explore the key challenges and opportunities this presents retailers today.View
Top Ways to Uncover and Eliminate Wasted Ad Spend
Aug 07, 2014
You’re throwing money away, and you may not even realize it.Our advertising experts have spent thousands of hours auditing hundreds of retail accounts, and they’re revealing the areas where retailers are wasting the most online ad spend.View
Get More from Mobile Search: Tips from Leading Retailers
Jul 11, 2014
Curious as to why your mobile paid search program is not earning the same ROI as desktop? Well, you're not alone! Learn tips on managing your mobile paid search programs to increase mobile-sourced sales and influence online and offline sales.View
Four Ways to Win Big with Google Shopping
May 30, 2013
Product listing ads continue to perform well, but managing bids and optimizing PLA feeds in addition to a text ad program is a struggle, so how can retailers succeed without adding additional resources?
Authorities from Google, Adlucent, and apparel retailer Need Supply Co. will show you how.
Five Keys to Profitable Growth with Google Shopping
Nov 08, 2012
With product listing ads (PLAs) now accounting for 30%-50% of paid search budgets, implementing the right management strategy to get the most from your investment is critical. Learn how retailers like Adorama and BabyEarth are accomplishing triple-digit growth in click-through rates, conversions, and revenue by implenting these five steps.View