Get More from Mobile Search: Tips from Leading Retailers
Jul 11, 2014
Curious as to why your mobile paid search program is not earning the same ROI as desktop? Well, you're not alone! Learn tips on managing your mobile paid search programs to increase mobile-sourced sales and influence online and offline sales.View
Four Ways to Win Big with Google Shopping
May 30, 2013
Product listing ads continue to perform well, but managing bids and optimizing PLA feeds in addition to a text ad program is a struggle, so how can retailers succeed without adding additional resources?
Authorities from Google, Adlucent, and apparel retailer Need Supply Co. will show you how.
Five Keys to Profitable Growth with Google Shopping
Nov 08, 2012
With product listing ads (PLAs) now accounting for 30%-50% of paid search budgets, implementing the right management strategy to get the most from your investment is critical. Learn how retailers like Adorama and BabyEarth are accomplishing triple-digit growth in click-through rates, conversions, and revenue by implenting these five steps.View
Using PLAs and text ads together to build a solid search program
Nov 22, 2013
The key is to use text and product listing ads together. In fact, Adlucent has found that when both text ads and PLAs are present, conversion rate increases 70%. Learn how to build a cohesive search program that maximizes revenue in this 30-minute on-demand webinarView
Making Google Ads Work Smarter: Optimizing Your Feed
Sep 12, 2013
The secret to a successful Google Shopping program starts with an optimized data feed. Without it, retailers will continue to be plagued by ad disapprovals, poorly matched products, limited coverage, and wasted ad spend.
At Adlucent, we’ve developed a 63-point check-list for feed optimization and we shared the best tips in this on demand webinar.