amazon advertising
Accelerate your digital commerce growth.
Ultimate customization + transparency
We use better data, save you time, and accelerate your Amazon ads performance with our customizable campaign management platform Deep SearchTM. As the original search agency of record for Amazon, our experienced account managers know the ins and outs of Amazon like the back of their hands. We provide the transparency, flexibility, and customizability Amazon’s ads manager doesn’t.
37%
average Amazon ROAS improvement
60
hours per month saved on reporting
How We do it
Focus on profitability
Show customers the products they want, where they want them, and turn (online) window shoppers into brand loyalists.
Break through Amazon’s limitations
Centralized dashboards with custom segmentation and data warehousing give you the insights you crave, quickly. Useful Deep SearchTM features include new vs returning customer insights, paid-organic impact, aggregated ASIN performance, fee breakouts, budget utilization, and profitability forecasting. Understand, analyze, and fuel Amazon program decisions with the smartest platform in the game, built exclusively for retail.
gain Control over your campaigns
We take your Amazon paid ads to a whole other level to maximize not just your advertising performance, but your true profitability in the marketplace. We build a solid foundation with account architecture and optimized listings, and then our bid manager ingests margin data and quickly identifies inefficiencies to make adjustments at scale.
build Creative that converts
Capture attention and increase conversion rates with compelling copy, premium content, and attention-grabbing creative across the entire customer journey. We create your posts, store creative, A+ content, and more, to give shoppers a cohesive experience with your brand on Amazon.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
August 11, 2022
Amazon Prime Day 2022 Performance Insights to Inform Your Holiday Strategy
This year’s Amazon Prime Day Results are in, and we are here to walk through the numbers to help you better inform your 2022 holiday strategy. Amazon Prime Day 2022 was another success but given market conditions, results were a bit softer than some experts anticipated. Wondering what this means for your ecommerce strategy leading into the Holidays and how can you make the best of it? Let’s discuss.
Blog Post
July 6, 2022
How Retailers Can Navigate Each Phase of Amazon Prime Day
As Amazon’s first agency of record starting in 2001, we are well-versed on the ins and outs of the marketplace, focusing on helping clients boost their sales on Amazon. So let’s dive right into how retailers can navigate each phase of Amazon Prime Day.
Blog Post
June 27, 2022
Four Easy Ways Retailers Can Make the Most of Amazon Prime Day 2022
As Amazon’s first agency of record starting in 2001, we are well-versed on the ins and outs of the marketplace, focusing on helping clients boost their sales on Amazon. So let’s dive right into four easy ways retailers can make the most of Amazon Prime Day 2022.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
You never have to worry about data storage limitations in the Amazon UI with our Adlucent Amazon reporting – we hold on to your ads data forever. Our platform groups and reports on KPIs for product categories, product lines, brands, and keywords at scale, giving you ultimate flexibility and granularity. Understand user intent and demand by analyzing search query performance over time, and automate report sends to all of your key stakeholders for full visibility.
Our Amazon media strategy and management spans across all current advertising products, including search, sponsored product, sponsored brand, and sponsored display. Plus, our platform, Deep Search™, scrapes Amazon’s data past the 60 days typically provided in its platform, helping you make better campaign and ad-planning decisions.
We find our clients wanting more control over their Amazon advertising strategy, so we provide flexibility with rules-based bidding, allowing a customized approach based on your particular goals. For a more hands off, yet transparent, approach, we’ve developed a machine learning automated bidding algorithm that manages to your desired efficiency at whichever level of granularity desired – product line, keyword, or SKU. This allows for changes to goals as often as necessary without entering a learning phase, as well as additional control levers like day parting to make your Amazon spend go further.