The Sustained Science of Social: How to Impact Purchase Decisions
Co-Host: Facebook
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Join our discussion with Facebook as we examine how consumer behavior evolved in 2020 and look at the impact of the iOS14 update. Together we will explore social media trends and ecommerce shifts in 2021. Adlucent will present tactics retailers can employ to better impact customer trust, loyalty, and purchase decisions.
Some topics we’ll discuss include:
- The changing ads ecosystem with data regulations impacting signals and ad personalization
- iOS14 overview and impact on Facebook
- The evolution of consumer behavior and how to adapt to the cookie-less future
- Tactics to grow online ecommerce with creative strategy, virtual storefronts, and more
Our Speakers
Emily Janus
Product Marketing Manager, Facebook
Matt Zeiger
Vice President – Technology, Adlucent
John Liu
Sr. Director – Strategy, Adlucent
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