Navigating The CTV/OTT Streaming Publisher Matrix

Share:

Watch our webinar, “Navigating The CTV/OTT Streaming Publisher Matrix,” on demand today! 

Tune in as Raheim Bundle, Senior Director of Programmatic, unravels the elusive publisher ecosystem, breaks down the key players, and provides insights on how digital marketers like you can make CTV/OTT moves that crush your goals (and the competition).

In this webinar, you will learn how to: 

• Decipher the difference between CTV and OTT and understand which publishers are in an open environment versus a closed environment. 
• Navigate the intricate web of CTV/OTT streaming publisher relationships to learn how to talk to media buyers with ease.
• Understand CPM and reach, equipping you with the tools to make data-driven decisions.
• Target specific geographic locations and diverse audience personas, ensuring maximum impact for your campaigns.

Meet the Speaker

Raheim Bundle | Senior Director of Programmatic, Adlucent

Raheim is a goal-oriented marketing leader with expertise in all facets of marketing management, full-funnel digital strategies, and reporting analytics. Providing insight and expertise to Mid-market and Enterprise accounts across the programmatic spectrum.