Possible 2023

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Join Adlucent at Possible 2023, the premier trade show for future-thinking marketers, from April 17-19 at Fontainebleau Miami. We’re excited to showcase our innovative solutions at Booth C7, so don’t miss your chance to set up a meeting with our team and learn more about how our AI-driven data can transform your marketing strategy.

Don’t miss our session

The Future of AI in Advertising: Outperform with the Power of Human + Machine

Wednesday, April 19 | 12:00 pm

Artificial intelligence (AI) is rapidly changing the marketing landscape. ChatGPT, unsupervised learning, predictive analytics— the buzz words are everywhere. While the power of AI is undeniable, you can’t rely on machines alone. For organizations to be successful in this new environment, marketers must understand how to leverage human insights along with quality machine-driven intelligence to make smarter decisions and maximize performance. This panel will discuss tips and tools to use automation effectively in your marketing plans to maximize the power of AI-driven data while maintaining the power of human-driven strategy.

Speakers: 

• Ashwani Dhar, Chief Executive Officer, Adlucent
• Kristen O’Hara, VP, US Agency & Brand Solutions, Google
• Harsha Bellur, EVP/Chief Information Officer, James Avery 
• Nadina Guglielmetti, VP, General Manager, Marketing at The Vitamin Shoppe

Moderator: 

• Laura Russell, VP, Marketing, Adlucent