Adlucent + Microsoft Summit 2023

Microsoft Lincoln Square | Conference Room 24004 Yellowstone | 700 Bellevue Way NE, Bellevue, Wa 98004

February 15, 2023

12:00PM - 5:00PM PT

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Are you ready to take your business to the next level?

We’ve partnered with Microsoft to bring you an exclusive summit at their state-of-the-art Executive Briefing Center in Bellevue, Washington. On Wednesday, February 15th, we’ll present content to help drive business growth for you and your organization. Attendees will engage in a thoughtful and productive conversation about how we can adapt our collective capabilities to create innovative solutions that help increase the value of their businesses.

This is an exclusive event with limited seats available; if you want in on this important conversation, don’t wait! Register today, and we will reach out to you shortly to confirm if you are on the list.

What will I learn AT THE SUMMIT?

The rise of Microsoft Advertising and how to tap into it its fullest potential
How to position your brand to win in the future of digital advertising
Tips and tricks to build trust that impacts brand and advertising performance
Learn how to leverage the Adlucent + Microsoft partnership to grow your customer acquisition strategy

The fun doesn’t stop there. The day following the Microsoft Summit, you are invited to be our guest at the Seattle Kraken game on Thursday, February 16th. Enjoy a cold brew or hand-selected wine and indulge in an all-inclusive premium menu while enjoying exhilarating views of the game.

12:00 – 1:00pm – Lunch & Meet & Greet

1:00 – 1:30pm – Microsoft Advertising Business Update

John Cosley, Senior Director Global Brand Marketing & Communications | LinkedIn

To the surprise of many, Microsoft transformed its position in the advertising industry seemingly overnight: a measurement partnership with Roku, the acquisition of Xandr, and, most recently, winning the coveted, exclusive Netflix partnership. With the benefits of a search engine, news publisher, browser, DSP/SSP, retail media platform, and gaming platform, Microsoft Advertising’s full-funnel offering is helping marketers connect with valuable audiences around the world. In this session, hear more about how the company is doubling down on advertising, how marketers can benefit from this broad portfolio of ad solutions, and what to expect next.

1:30 – 2:00pm – Future of Retail Advertising

Kya Sainsbury-Carter, VP, Global Partner & Retail Media | LinkedIn

Online shopping has exploded in recent years, and brands and retail are the fastest-growing segments across the Microsoft Advertising Platform. Learn Microsoft’s POV on the future of the retail advertising industry and how brands and agencies should position themselves to win.

2:00 – 2:15pm – Break

2:15 – 2:45pm – Product Update

Speaker TBD

This session informs on the key Microsoft products that brands and agencies need to lean into for 2023.

2:45 – 3:30pm – Microsoft // The Value of Purpose, Purpose of Values

MJ DePalma, Global Director of Cultural & Inclusive Business Impact | LinkedIn

Evolving company culture is one of the leading indicators of future success. Microsoft has gone through cultural change rooted in the value of purpose and the purpose of values. Embracing a growth mindset has helped change our old ways and embrace empathy to foster innovation. Get a look into transforming one of the most powerful social institutions tied to a company’s success, culture. Four key things you’ll learn: 1. Why values play a role in company performance 2. How purpose is critical to success – as a company and to individuals 3. How to find your purpose 4. Real tactics to transform culture

3:30 – 3:45pm – Break

3:45 – 5:00pm – Adlucent + Microsoft Partnership