Leveraging Industry Retail Performance Marketing Data For a Profitable Holiday Season

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Our research shows that increased competition in the digital marketing space has pushed cost-per-click up 72% YoY in Q2 2021 across several industries. 

Heading into the holiday season and Q4, retailers and advertisers must develop a strategy that capitalizes on consumer demand and anticipates higher costs for their industry.

In Part 5 of our Digital Leaning Series, our experts will highlight key insights from our 2021 industry marketing data report. Based on aggregated search and shopping data across our performance advertising retail clients, we’ll break down the year-over-year trend analyses, predictions, and recommendations to guide your digital strategy for the rest of the year.

Register to learn the following from our experts:

• Search and shopping trends across Google and Bing for the leading advertising key performance indicators broken out by industry
• Examine leading KPIs across several industries (apparel and accessories, crafts and hobbies, home, outdoor and sport, electronics, health and wellness, and business goods)
• Predictions and strategic tactics to implement ahead of the 2021 holiday season to maximize success

Our Speakers

Ryan Gibson

Vice President – Strategy, Adlucent

Japhia Mangan

Vice President – Client Services, Adlucent

This is a pre-recorded video from our live virtual event that took place on Sept. 23rd.