Leveraging Industry Retail Performance Marketing Data for a Profitable Holiday Season
Digital Learning Series: Part 5
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Our research shows that increased competition in the digital marketing space has pushed cost-per-click up 72% YoY in Q2 2021 across several industries.
Heading into the holiday season and Q4, retailers and advertisers must develop a strategy that capitalizes on consumer demand and anticipates higher costs for their industry.
In Part 5 of our Digital Leaning Series, our experts will highlight key insights from our 2021 industry marketing data report. Based on aggregated search and shopping data across our performance advertising retail clients, we’ll break down the year-over-year trend analyses, predictions, and recommendations to guide your digital strategy for the rest of the year.
Register to learn the following from our experts:
- Search and shopping trends across Google and Bing for the leading advertising key performance indicators broken out by industry
- Examine leading KPIs across several industries (apparel and accessories, crafts and hobbies, home, outdoor and sport, electronics, health and wellness, and business goods)
- Predictions and strategic tactics to implement ahead of the 2021 holiday season to maximize success
Our Speakers
Ryan Gibson
Vice President – Strategy, Adlucent
Japhia Mangan
Vice President – Client Services, Adlucent
More Resources
Event
October 10 2023, 7:30PM ET
MIX + MINGLE: Miami Heat vs. Charlotte Hornets
Are you feeling the heat to deliver above-and-beyond performance marketing results before the end of the year? Join the Adlucent team and your fellow digital marketing professionals for a chance to relax from your day-to-day pressures while also picking up some new ideas to dazzle your team at the Miami Heat game on Tuesday, October 10!
Event
October 10 2023, 6:30PM CST
MIX + MINGLE: Austin Bat-watching Cruise
All aboard for performance marketing success! Join us on October 10th for a private bat-watching cruise on Lake Bird Lake. Network with fellow marketers, indulge in hor d'oeuvres, and gain fresh insights for holiday campaigns. Don't miss this opportunity!
Event
October 19 2023, 1:00PM - 2:00PM CST
Your Customers Aren’t Looking For You: How Programmatic Ads Unlock the Buyer Journey
Ready to leave your competition behind in 2023? Join our webinar on Thursday, October 19, to become a master in programmatic advertising! Discover how to reach customers at all touchpoints, pivot your acquisition game, and impress your boss with your 2024 plan. Secure your spot now.