Booth #805 | JW Marriott Palm Desert Resort & Spa | Palm Springs, CA
February 27 - March 2, 2023
If you’re a retailer, you know that the industry is changing faster than ever.
eTail West brings together the finest minds in retail to collaborate, learn, discuss, and share what’s disrupting the industry today; to prepare for tomorrow.
Are you looking to strengthen your digital advertising strategy to drive the best customer LTV (lifetime value)? Make sure to stop by booth #805 to learn how Adlucent’s retail and brand partners typically see an 18% average cross-channel improvement in ROAS in their first year with Adlucent.
And don’t miss our “Beyond ROAs: Transforming to a Customer Lifetime Value Model” session on Tuesday, February 28, at 2:30 pm.
[Session] Beyond ROAS: Transforming to a Customer Lifetime Value Model
Tuesday, February 28 | 2:30 pm PT
Not every sale is created equal. Some customers are loyal; some deliver more margin; both attributes are ideal. So why would you pay the same to acquire a customer who’s not as valuable?
In today’s environment of rising customer acquisition costs (CAC), managing to return on ad spend (ROAS) isn’t necessarily profitable. Successful marketers make better budgeting and targeting decisions by leveraging data signals, including predicted customer lifetime value and product margin, to maximize profitability. You can deliver more ROI for your business by leveraging data and automation at scale.
In this session, Adlucent’s Vice President of Strategy, Ryan Gibson, will share stories from enterprise and mid-market retailers who have managed the transition to more profitability and efficient media spend.
How to engage with your highest value customers where they are in the marketing funnel
Learn to transition towards a customer lifetime value (CLV) by incorporating predictive customer lifetime value (pCLV) into your digital advertising strategies
Tips for identifying challenges and opportunities in helping your organization transition to a more effective approach to digital acquisition
Dinner at Dusk: Mitch’s On El Paseo
Be our guest and dine in style at the award-winning Mitch’s on El Paseo on Tuesday, February 28th, following eTail West. A truly innovative fine dining experience in the heart of Palm Desert, California, Mitch’s on El Paseo is the perfect place to unwind with other marketing professionals over top-shelf food and drink.