Etail East

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Let’s be honest. Raise your hand if you have shopped in your underwear? *slowly raises hand* And we’re not the only ones. But are your digital ads effectively targeting your customers from their couches?

At eTail East, stop by Booth #420 (pants optional), and find out why our clients see an average of 18% return on ad spend improvement in their first year with us.

Here’s what we have waiting for you:

• Enter a raffle to win AirPods Pro
• Select an I SHOP IN MY UNDERWEAR t-shirt (or even an I SHOP IN MY CARSEAT t-shirt for the kiddos)

And stop by to pick up our guides with topics ranging from privacy-first best practices to performance marketing trends.

We Want to Meet You

We want to meet YOU, shake your hand, have a real conversation, and discuss proven solutions to your marketing challenges. Are you in? If so, schedule a meeting with one of our marketing professionals! We’re a performance marketing agency that proves outperformance has no limit. We want to learn more about your search and social programs to help your business navigate any challenges in the way of your performance marketing goals.

Plus, we’re giving away $50 Amazon or UberEats gift cards (and you will also be entered in the AirPods Pro drawing) for booking a meeting.

KEYNOTE PANEL DISCUSSIOn

Using The Right Channels to Create A Profitable Customer Acquisition Strategy
August 8, 2022 | 2:05 pm – 2:35 pm | Agenda

As online shopping competition continues to rise and push up the cost of advertising, acquiring new customers is no easy feat. Hear from a diverse group of panelists as they walk you through tips and tricks for navigating privacy restrictions and other hurdles to customer acquisition. Review ideas for: 

1. Engaging with your highest value customers where they are in the marketing funnel  
2. Demonstrating value to the customer through useful, personalized content   
3. Calculating customer acquisition cost and determining what is reasonable for your business 
4. Evaluating which channels to use and optimizing your omni channel strategy  
5. Ensuring you have the right customer data in place to drive ROI and engagement  
6. Listening to customer feedback and integrating it into channel-specific acquisition strategies 

Speakers:

• Heather Bennett – EVP, Marketing & eCommerce Michaels, Inc.
• Mark Bietz – CMO, FUN.com
• Meagen Johnson – EVP, Commerce, Havas Media Group
• Ryan Gibson – VP, Strategy, Adlucent

MIX + MINGLE: BOSTON RED SOX V. ATLANTA BRAVES

You are invited to be our guest at the Boston Red Sox V. Atlanta Braves game on August 9th. You won’t want to miss the chance to see the Boston Red Sox go head to head with the 2021 World Champions! Mix and mingle with Adlucent and other retail marketing professionals while enjoying great views from the shaded Pavilion Box.