eTail East 2023

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Are you seeking a new approach for your digital marketing efforts? Join Adlucent at eTail East, where America’s leading minds in retail will provide disruptive strategies and innovative ideas to build brands. 

Mark your calendars for August 21-24, 2023, as Boston becomes the epicenter of this industry-leading event. We look forward to shaking your hand and sharing our cutting-edge solutions to boost your brand and drive profit. Visit us at Booth 416 to hear how we partner with our retail clients to achieve breakthrough performance, including an impressive 18% improvement in return on ad spend in just one year.

Attend Our Roundtable + Panel

Hungry for more insights? Seize the opportunity to connect with us at the Transform Search Summit on Monday, August 21, where we will lead a captivating Search Summit Roundtable (9:00 am -12:35 pm) and engage in a thought-provoking panel discussion on ‘Maximizing Your Paid Search Budget’ (2:30 – 3:00 pm).

Panel Discussion: Maximizing Your Paid Search Budget

The right paid search strategy can increase visibility and drive more qualified leads your site website. A group of retailers will walk you through their paid search objectives and the tips and tricks they have found to increase sales and ROI. 

A group of panelists will share best practices for paid search and how they have maximized their budget. Hear ideas for: 

• Conducting thorough research to identify the most relevant and profitable keywords  
• Writing compelling and relevant ad copy that accurately reflects your offerings and optimizes your landing pages for conversions. 
• Coming up with a bid management strategy so that you can adjust based on budget, performance, etc. 
• Reaching the right audience at the right time by utilizing the targeting options available through your paid search platform  
• Using A/B testing for different elements of your campaigns, such as ad copy and landing pages, to make continuous improvements. 

Meet the Speakers

• Matt Zeiger, VP, Technology, Adlucent
• Adriana Fudala, VP, Marketing, Clarks Americas, Inc.
• Joan Abrams, Director, eCommerce, DTC, Dorel Home