Creative Testing Best Practices that Prove a Better Click-Through Rate

Share:

Performance digital marketing experts discuss how to take a scientific approach with creative testing and reveal best practices to reach your target audience. Our recent case study with Mizzen+Main revealed a 379% increase in click-through rate based on a multivariate creative test. 

Are you ready to take your social campaigns to the next level?

Our retail performance marketing experts will explore:

• Post-pandemic visual storytelling
• Strategically organize assets for multivariate testing 
• Identifying key messages to improve the performance of social media campaigns
• Leveraging creatives to drive conversions
• Discuss the data impact of privacy-first 
• Implementing multiple upper-funnel optimization strategies

Our Speakers

Abby Kaplan

Head of Creative Strategy, Adlucent

John Liu

Sr. Director – Strategy, Adlucent