Adlucent + Google Present: Improve Your Marketing Performance with Predictive Customer Lifetime Value
Digital Learning Series: Part 7
December 7, 2021
What if you could accurately predict how likely a customer is to make repeat purchases, how loyal they will be to your brand, and their lifetime value, all in an instant at the time of their first order? Well, now you can!
In Part 7 of our Digital Learning Series, Adlucent and Google explore how to use predictive lifetime value to improve your performance marketing. We will cover the impact of data privacy changes in 2021 and discuss model-driven solutions using your CRM data combined with Google Ads automation. And, we’ll get you on your way to setting up your advertising strategies to generate long-term growth at scale.
Register to learn the following from Matt Zeiger, VP of Technology at Adlucent, and Neil Hoyne, Chief Measurement Strategist at Google:
Using your first-party data in media planning
Aligning real-time bid strategies and automation with business goals
Evaluating and reducing customer acquisition costs
Are your performance marketing results landing you in the penalty area? From the rise of AI to the loss of third-party cookies, it is more important than ever to keep up with the digital marketing industry to ensure your campaign strategy doesn’t earn you a red card. Join the Adlucent team and your fellow digital marketing professionals at the Austin FC game on Saturday, March 9, to gather the insider tips and tricks you need to drive campaign profitability for your business.
Join the Adlucent team and your fellow digital marketing professionals at the Denver Nuggets game on Thursday, March 21, to gather the insider tips and tricks you need to drive campaign profitability for your business.
Take in the game from our premium suite while picking up new insights on how to maximize your ROI and capture demand.