Personalize-To-Play: The Next Generations’ Digital Marketing Sentiment Report
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Personalize-To-Play: The Next Generations’ Digital Marketing Sentiment Report
Before we dive headfirst into the next decade of online advertising in 2020, Adlucent surveyed 900+ U.S. consumers ages 18-64 to gauge their sentiment and expectations regarding digital marketing.
While shoppers across the board tended toward personalization, the results of those 34 and younger spoke volumes for what to expect for the next decade: Personalized advertisements are no longer a nice-to-have –they are a must-have.
Download the report to learn how over 900+ consumers feel about personalized advertising, what data they’re willing to give up to brands for it, and what they expect in return.
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