The Power of Generative AI in Paid Search: A Guide for Performance Marketers
You’ve seen headline after headline and probably debated AI’s (artificial intelligence’s) fate over happy hour with colleagues. “Job thief or life enhancer?” With so much unknown, generative AI leaves most people wondering what is to come. As digital marketers, we are at the forefront of this wave – pushing up our sleeves to become prompt engineers and make AI work for us – not against us.
So, welcome to “The Power of Generative AI in Paid Search: A Guide for Performance Marketers.” In a rapidly evolving landscape, our white paper delves into the future of marketing, where human + machine collaboration shapes success. And rumor has it, a comprehensive spreadsheet with paid search prompts is in store for you.
So what’s in it for you? This white paper will break down:
Conversational AI’s rapid growth presents transformative potential, yet its current impact on paid search is limited due to challenges in accuracy and targeting, with Google and Microsoft cautiously integrating chat functionalities.
How generative AI shapes upper-funnel search, condenses buyer journey, integrates with platforms, raising hybrid use possibilities.
Tips for leveraging conversational AI for improved paid search marketing, both at the brand and individual levels, through personalized interactions, effective prompts, and content optimization.