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September 28, 2020
The holiday shopping season — like most other things in retail this year — won't look the same in 2020.
Sept. 21, 2020
Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line.
August 3, 2020
As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel industry rebound? What about retail, especially the brick-and-mortar variety? Read more on Retail TouchPoints.
July 15, 2020
The changes to everyday life due to COVID-19 are causing a resurgence of interest in social listening. Businesses are using it to understand the evolving consumer mindset, craft appropriate marketing messages, and respond quickly to changing circumstances.
July 15, 2020
Listen to this episode of The Benchmark Podcast featuring Adlucent's SVP of Strategy, Jason Roussos.
June 24, 2020
Laura Russell, Director of Strategy at Adlucent, breaks down how retailers can find success by truly understanding their first- and third-party data on TotalRetail.
JUNE 9, 2020
Laura Russell, Director of Strategy at Adlucent, discusses how brands should be approaching TikTok with MediaPost.
MAY 28, 2020
Learn if you should craft campaigns for emerging platforms like TikTok and Twitch.
May 21, 2020
To weather the recession, marketers should: evaluate marketing spend, invest in social, optimize mobile, take advantage of OTT and understand attribution.
MAY 19, 2020
As part of its long term strategy to support retailers’ diversified marketing efforts, Pinterest revealed its latest updates to retail pages’ shopping features this month.
April 14, 2020
Brands can gain favor by being empathetic and offering meaningful help. To do this, they must create caring messaging, update their websites and change their social media strategies.
February 25, 2020
Retailers are facing a personalization paradox. Recent studies are showing counter-trends right now that are proving the adage that consumers want what they want — even if it’s a contradiction.
February 24, 2020
The common wisdom is that consumers are wary about sharing information on themselves, and are tired of hearing from companies. Learn more!
February 21, 2020
Instagram is becoming a go-to destination for consumers to shop, especially Gen Z. But with so many brands vying for attention, it’s not always easy to convert customers.
February 20, 2020
Jason Roussos, Adlucent SVP of Strategy, gives insights into the importance of implementing personalized strategies. Read more about these key findings on Total Retail!
February 14, 2020
If retailers are looking to succeed in today’s increasingly competitive environment, it's essential for them to develop video content that's tailor-made for their target audiences.
January 14, 2020
There are a lot of questions swirling around California's new Consumer Privacy Act (CCPA), which was enacted on January 1st, 2020.
November 5, 2019
Adlucent’s survey of 900 U.S. consumers aged 18-64 revealed online shopping habits and gauged the importance of personalization across generations.
December 19, 2019
Jennifer Sayroo, Adlucent Senior Account Supervisor, gives Digital Commerce 360 insights into Project Zero.
December 17, 2019
Direct-to-consumer brands talk a lot about acquiring millennial and Gen-Z customers. They talk less about going after Gen X.
November 7, 2019
Digital ads are pushing people online to make up to $500 in purchases.
November 6, 2019
Millennial and Gen Z consumers will share personal data with retailers — for the right shopping perks.
November 5, 2019
Perhaps more than any other digital-marketing offense, consumers hate being served ads for products they just bought.
October 31, 2019
We explore important factors to consider when determining how to communicate the price of your products.
September 27, 2019
AMP Agency, a full-service marketing agency Earns Noteworthy Ranking On Inaugural Adweek 100: Fastest-Growing Agency list.
September 23, 2019
Laura Russell, WWD guest author, describes Pinterest as a "visual discovery engine."
September 23, 2019
Witty, relatable content is ripe for social sharing, but success with the tactic takes more than simply repurposing what's buzzy online.
September 12, 2019
Artificial intelligence is an integral part of the future of ecommerce. Jason Roussos, SVP of Strategy for Adlucent, breaks down how to leverage this technology.
September 11, 2019
Amazon’s new one-day Prime shipping and ongoing disruption of the digital retail space has influenced customer and industry expectations.
August 19, 2019
The more data privacy is publicized, the more consumers become aware of its importance.
July 24, 2019
Google is hoping its latest version of Google Shopping finally provides the frictionless experience required to keep consumers on the site.
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Contact Name: Adlucent PR Team