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Retail Dive: Will customer acquisition be the nightmare before Christmas?

September 28, 2020

The holiday shopping season — like most other things in retail this year — won't look the same in 2020.

Adlucent's Lift Mentality Technology Measures Advertising ROI

Sept. 21, 2020

Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line.

How Will DTC Rebound After The COVID Retail Shakeup?

August 3, 2020

As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel industry rebound? What about retail, especially the brick-and-mortar variety? Read more on Retail TouchPoints.

Social Listening: Why the Pandemic Is Sparking New Use Cases for an Underutilized Tool

July 15, 2020

The changes to everyday life due to COVID-19 are causing a resurgence of interest in social listening. Businesses are using it to understand the evolving consumer mindset, craft appropriate marketing messages, and respond quickly to changing circumstances.

The Benchmark Podcast ft. Jason Roussos

July 15, 2020

Listen to this episode of The Benchmark Podcast featuring Adlucent's SVP of Strategy, Jason Roussos.

Advanced Analytics: How Retailers Can Make the Most of Their Data

June 24, 2020

Laura Russell, Director of Strategy at Adlucent, breaks down how retailers can find success by truly understanding their first- and third-party data on TotalRetail.

How To Use TikTok To Advance Brand Strategy

JUNE 9, 2020

Laura Russell, Director of Strategy at Adlucent, discusses how brands should be approaching TikTok with MediaPost.

TikTok, Twitch, Oh My! Determining Whether to Advertise With Emerging Social Platforms

MAY 28, 2020

Learn if you should craft campaigns for emerging platforms like TikTok and Twitch.

How Ecommerce Brands Can Optimize Advertising in a Recession

May 21, 2020

To weather the recession, marketers should: evaluate marketing spend, invest in social, optimize mobile, take advantage of OTT and understand attribution.

As people stay home, Pinterest is teaching retailers how to use its platform

MAY 19, 2020

 As part of its long term strategy to support retailers’ diversified marketing efforts, Pinterest revealed its latest updates to retail pages’ shopping features this month.

How brands should update owned channels during the coronavirus crisis

April 14, 2020

Brands can gain favor by being empathetic and offering meaningful help. To do this, they must create caring messaging, update their websites and change their social media strategies.

Privacy And Personalization Clash For Retailers

February 25, 2020

Retailers are facing a personalization paradox. Recent studies are showing counter-trends right now that are proving the adage that consumers want what they want — even if it’s a contradiction.

Consumer Quid Pro Quo: They're Willing To Share Email For Promotions, Study Finds

February 24, 2020

The common wisdom is that consumers are wary about sharing information on themselves, and are tired of hearing from companies. Learn more!

How Gen Z is Using Instagram to Shop

February 21, 2020

Instagram is becoming a go-to destination for consumers to shop, especially Gen Z. But with so many brands vying for attention, it’s not always easy to convert customers.

The Youngest Generations Demand Personalization: How Retailers Should Respond

February 20, 2020

Jason Roussos, Adlucent SVP of Strategy, gives insights into the importance of implementing personalized strategies. Read more about these key findings on Total Retail!

Why Video is the Future of Mobile Advertising

February 14, 2020

If retailers are looking to succeed in today’s increasingly competitive environment, it's essential for them to develop video content that's tailor-made for their target audiences.

What Digital Marketers Need to Know About California's New CCPA Law

January 14, 2020

There are a lot of questions swirling around California's new Consumer Privacy Act (CCPA), which was enacted on January 1st, 2020.

Adlucent Report Reveals Younger Generations See Personalization as a Requirement

November 5, 2019

Adlucent’s survey of 900 U.S. consumers aged 18-64 revealed online shopping habits and gauged the importance of personalization across generations. 

Amazon’s Project Zero and the fight to protect your brand online

December 19, 2019

Jennifer Sayroo, Adlucent Senior Account Supervisor, gives Digital Commerce 360 insights into Project Zero.

How DTC brands are marketing to Gen X

December 17, 2019

Direct-to-consumer brands talk a lot about acquiring millennial and Gen-Z customers. They talk less about going after Gen X.

Americans making big buys online in the middle of the night

November 7, 2019

Digital ads are pushing people online to make up to $500 in purchases.

Survey: Younger shoppers will trade info for convenience

November 6, 2019

Millennial and Gen Z consumers will share personal data with retailers — for the right shopping perks.

Study: Consumers Report When Brand Ads Annoy Them

November 5, 2019

Perhaps more than any other digital-marketing offense, consumers hate being served ads for products they just bought.

Pricing Strategy: 7 Factors Marketers Can Leverage to Increase Sales

October 31, 2019

We explore important factors to consider when determining how to communicate the price of your products.

AMP Agency ranked on Adweek 100: Fastest-Growing Agency List

September 27, 2019

AMP Agency, a full-service marketing agency Earns Noteworthy Ranking On Inaugural Adweek 100: Fastest-Growing Agency list.

Pinning Down the Dollars: How to Drive Sales on Pinterest

September 23, 2019

Laura Russell, WWD guest author, describes Pinterest as a "visual discovery engine."

Marketing with memes: The Ins and Outs of Sharing Viral Social Content

September 23, 2019

Witty, relatable content is ripe for social sharing, but success with the tactic takes more than simply repurposing what's buzzy online.

Future-Proofing Ecommerce Strategy with Human & Machine

September 12, 2019

Artificial intelligence is an integral part of the future of ecommerce. Jason Roussos, SVP of Strategy for Adlucent, breaks down how to leverage this technology.

Reaching The Right Digital Marketing Mix In The Age Of Amazon

September 11, 2019

Amazon’s new one-day Prime shipping and ongoing disruption of the digital retail space has influenced customer and industry expectations.

How Technology Companies Can Establish and Benefit from a User-First Culture

August 19, 2019

The more data privacy is publicized, the more consumers become aware of its importance.

Google Unveils Personalized Shopping Portal, Sets Sights On Amazon’s Product Search Share

July 24, 2019

Google is hoping its latest version of Google Shopping finally provides the frictionless experience required to keep consumers on the site.

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