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Sept. 21, 2020
Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line.
August 3, 2020
As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel industry rebound? What about retail, especially the brick-and-mortar variety? Read more on Retail TouchPoints.
July 15, 2020
The changes to everyday life due to COVID-19 are causing a resurgence of interest in social listening. Businesses are using it to understand the evolving consumer mindset, craft appropriate marketing messages, and respond quickly to changing circumstances.
July 15, 2020
Listen to this episode of The Benchmark Podcast featuring Adlucent's SVP of Strategy, Jason Roussos.
JUNE 9, 2020
Laura Russell, Director of Strategy at Adlucent, discusses how brands should be approaching TikTok with MediaPost.
MAY 28, 2020
Learn if you should craft campaigns for emerging platforms like TikTok and Twitch.
MAY 19, 2020
As part of its long term strategy to support retailers’ diversified marketing efforts, Pinterest revealed its latest updates to retail pages’ shopping features this month.
September 23, 2019
Laura Russell, WWD guest author, describes Pinterest as a "visual discovery engine."
September 23, 2019
Witty, relatable content is ripe for social sharing, but success with the tactic takes more than simply repurposing what's buzzy online.
July 24, 2019
Google is hoping its latest version of Google Shopping finally provides the frictionless experience required to keep consumers on the site.
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