To get the most out of your advertising, we believe product feeds and ads should be managed by the same team, not in silos. After taking over an account, we start by implementing our 62-step feed optimization process. The clean feed is then passed through our Deep Search™ technology before being syndicated to relevant channels. This allows our technology to continuously monitor the feed for improvement opportunities. And, we are able to create rules-based optimizations customized for each client. Our account team is alerted when an adjustment is needed and the change can be made within Deep Search in real time. Any changes we make are directly processed in Google's API, so we don't have to wait on syncing or other systems.
With this approach, we save valuable time that’s otherwise wasted on troubleshooting and see an immediate impact on product performance. Housing data from multiple channels in one place allows us to audit our shopping performance and pinpoint opportunities for success. We syndicate feeds across Google and Bing merchant centers, Amazon, Criteo, ShopStyle, AOL, Rakuten, SundaySky, Domo, and more. Many Adlucent clients have over a million SKUs, and even as many as 100M SKUs that we manage.