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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

February 17, 2021

Google's Recent Change From Broad Match Modifiers to Phrase Match

Google announced a major change to the keyword world: the deprecation of Broad Match Modifier (BMM) ke...

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September 8, 2020

Why & How to Tackle YouTube to Build Your Brand

If it’s not already, YouTube should be an essential part of your marketing mix. The platform allows fo...

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July 24, 2020

Google Updates: Free Retail Listings on Search & Changes to Buy on Google

Over the last few weeks, Google has been making changes in its platform to better enable and democrati...

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