Adlucent Welcomes SVP Of Clients + Growth | Jim Hamilton

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Adlucent is thrilled to welcome Jim Hamilton as our Senior Vice President of Clients & Growth, a new role for the company. With over 20 years of industry experience, Jim brings an impressive track record of driving profitable growth and building highly engaged teams. In his new role, Jim will own revenue for Adlucent, overseeing Adlucent’s enterprise accounts as well as the sales and marketing teams. 

Jim has diverse category experience, including CPG, B2B tech, retail, home services, and media and entertainment – consistently remaining at the forefront of innovation and maintaining an unwavering commitment to excellence. 

Prior to Adlucent, Jim served as the Chief Solutions Officer at Jellyfish, where he led the team’s US operations. Jim established the firm as a digital marketing leader in the U.S., winning key large clients, solving his clients’ biggest challenges, and building strong and engaged teams. 

GET TO KNOW JIM HAMILTON

Now that we’ve made introductions let’s get to know a little bit more about Jim.

Jim, what drew you to Adlucent?

I was drawn by Adlucent’s strong reputation in the industry, technical expertise, and client-focused orientation. Once I met Adlucites in person, I was even more convinced of their talent and passion and the opportunity ahead!

What are the key opportunities you see for Adlucent and its clients in the near future?

Adlucent is ideally placed to help our clients connect the dots with their consumers. With over a decade of experience in eCommerce and retail, coupled with recent Google Cloud Partner certification and purpose-based technology solutions, Adlucent has a unique capability to empower brands in reaching their consumers. The company’s strengths lie in navigating the challenges posed by walled gardens, bridging the gap between online and offline, and staying ahead of escalating privacy requirements.

How will you inspire the problem solvers of tomorrow to reimagine client outcomes at Adlucent?

It’s about being “better every day” – always learning, pushing, thinking bigger, and challenging ourselves and our clients. Our clients trust us to be their strategic partners, and it’s our constant motivation to do so that makes our team members’ careers truly rewarding.

What does it mean to you to take a “tirelessly curious, scientific approach” to digital marketing?

Embracing curiosity means having a passion for acquiring new knowledge and delving into the unknown. Being scientific allows us to prove out what our curiosity imagines with tangible data. And the tireless pursuit of both principles, in the face of obstacles, enables us to stay focused on what’s important and keeps us inspired about our business.

Adlucent’s core values are “Lead with Empathy,” “Make $#%& Happen,” and “Outperform Together.” Which core value aligns most with you?

All three resonate greatly with me, but “Lead with Empathy” is the cornerstone of how I’ve approached leadership throughout my career. Leadership without empathy and authenticity does not work today. Leading with empathy not only helps people to be the best version of themselves but also fosters a genuine sense of belonging that empowers them to thrive.

What is most important to you when it comes to ensuring clients crush their performance marketing goals?

Ensuring the work we do makes our clients successful. Whether creating a strategic media plan, exploring innovative uses of marketing technology, or activating complex campaigns, the work has to not only be of the highest quality, but also connect to our clients’ business outcomes.

Conclusion

Jim’s strategic vision and proven leadership will play a pivotal role in reimagining client outcomes and advancing Adlucent’s overall growth trajectory, and we couldn’t be more excited to have him on board. Are you ready to join us on this journey? 

Let’s prove outperformance has no limit.

Eden Pierson

Eden is a content manager with a wide range of experience in the marketing space. From B2B advertising, branding, and retail marketing, she is passionate about curating content that resonates with target audiences.