MAXIMIZE YOUR PERFORMANCE ON AMAZON
Revamp Your Marketplace Strategy to Accelerate Sales
Now that 64% of American households have Prime subscriptions, Amazon has become the go-to destination for consumers who need to research and purchase products online. Amazon's marketplace continues to grow, and now accounts for 44% of all ecommerce sales. Even so, there remains significant untapped advertising opportunities for brands. As the first, and only agency of record for Amazon.com, Adlucent has unique knowledge on how to help brands get the most out of their Amazon investments.
Successfully running an ad program on Amazon requires search expertise, marketplace knowledge, and marketing resources. Our Amazon experts will manage your media across both AMS and AAP while optimizing for your performance goals.
- Sponsored product campaigns across entire product catalog, plus headline search ads and product display ads
- Proprietary analytics platform for comprehensive reporting across all of Amazon
- Cross-channel keyword and search strategy
Analyzing and optimizing toward organic product rankings on Amazon is key to long-term growth in the marketplace. Our team will increase product discoverability and ranking to grow sales.
- Organic listing rank and conversion rate tracking
- Product title and description optimization using our informed keyword research process
- Catalog structure review and reorganization
- Copywriting for detail and brand page performance
- Enhanced brand content and creative
Selling on Amazon is complex and the ecosystem is constantly evolving. Our Amazon experts will help you navigate the changes and provide actionable recommendations to move your business forward.
- New Amazon product launch support
- Product efficiency analysis and allocation recommendations
- Pricing and Buy Box strategy
- Competitive analysis