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WHITE PAPER: DNA OF THE PLA

Essential and Advanced Strategies For An Exceptional Shopping Program

Summary

Product Listing Ads (PLAs) now generate 75% of non-brand paid search clicks. Now it's time to turn those clicks into revenue. In this complimentary report, you'll learn new ways retailers are optimizing their Shopping programs to grow high quality traffic that converts.

From basic to more advanced, these strategies will improve your ability to:

  • Display the right product with a query-level product architecture
  • Show your ad at the right price by including essential data in your bid-management algorithm
  • Display at the right time by using data to predict future performance to maximize budget
  • Reach the right person with Customer Match and third party solutions to convert high-quality buyers

Find out how we can put solutions like these to work for you.

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