Adlucent’s Performance Max Strategy Drives Revenue Growth

URBANSTEMS Sees 19% increase in revenue yoy across shopping campaigns

01

The Challenge

UrbanStems, an on-demand online flower and gift delivery service, initially came to Adlucent in 2019 to manage their Google pay-per-click (PPC) and product listing ads (PLAs). In 2021, Adlucent noticed that PLA performance on Google was declining, reversing a heavy growth trend from the previous year. UrbanStems was challenged with achieving growth goals and feed disapprovals that hurt their overall PLA program by reducing the number of available products. It was time for a change.

02

How Adlucent Helped

Needing a new strategy, Adlucent saw the opportunity to embrace automation. In October 2021, the team switched from manual PLAs to Smart Shopping and saw traffic and revenue growth, but we didn’t stop there. Wanting to test further, Adlucent recommended UrbanStems become an early Performance Max-adopter. In February 2022, UrbanStems saw an immediate 78% increase in impressions and a 35% increase in revenue following the launch of Performance Max, which was an unprecedented scale in performance. Adlucent continued to make strategic updates to the Performance Max campaigns and resolved the feed disapprovals to achieve above-and-beyond results for UrbanStems.

03

The Result

Revenue grew to 19% YoY with the implementation of Adlucent’s optimizations. By leaning into the power of automation, UrbanStems was able to scale their Google shopping ad campaigns, all while maintaining efficiency.

Adlucent

Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.