Adlucent’s paid search strategy drives more bookings

Testing strategy captures greater demand across new customers at reduced cost

01

The Challenge

A national pet services company we work with was starting to see a softness in leads for their vet hospital and pet vaccination markets. They wanted to explore new opportunities to supplement leads during this slow period.

02

How Adlucent Helped

While Google Search campaigns showed positive results, Adlucent sought ways to improve the outcome by adjusting, questioning, and testing new strategies. We advised utilizing Google’s Performance Max (PMax) to test which strategy would show the most promising results.

03

The Result

Despite being optimized to the vet hospital conversion action, our PMax campaign drove 70% more pet vaccination bookings at a 35% lower cost per booking than the previous pet vaccination search campaign.

04

Actions Taken

Performance Max allowed our national pet retailer to capture greater demand across customers more efficiently by reaching lower-funnel strategies like Search and upper-funnel formats like Display, Discovery, and YouTube.

Adlucent

Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.