[Video] Improve Your Marketing Performance with Predictive Customer Lifetime Value

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Predictive Customer Lifetime Value (pCLV) opens up the opportunity for marketing leaders to accurately predict how likely a customer is to make a repeat purchase, their loyalty to your brand, and their lifetime value. Learn how you can leverage pCLV in your digital advertising strategy to reach your top customers.

Watch the video below where Adlucent and Google explore how to use predictive lifetime value to improve your performance marketing. We’ll get you on your way to setting up your digital advertising to generate long-term growth at scale. You will also learn the following:

• Using your first-party data in media planning
• Aligning real-time bid strategies and automation with business goals
• Evaluating and reducing customer acquisition costs
• Predicting and increasing customer lifetime value

MEET THE SPEAKERS

Matt Zeiger | Vice President, Technology, Adlucent

Neil Hoyne | Chief Measurement Strategist, Google

Do not settle for anything less than above and beyond for your digital advertising across paid search, shopping, and social. If you’re interested in achieving breakthrough results, do not hesitate to contact our team today.

Adlucent

Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.