2021 Performance Marketing Industry Report

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Are you curious how to pivot your PPC marketing strategy to maximize outcomes as we enter another unique Q4, holiday season? This retail marketing report was built to provide retailers and advertisers with information to prepare for growth opportunities and clear challenges in Q4 2021. It uses aggregated search and shopping data across Adlucent’s performance advertising retail clients to provide year-over-year trend analyses, predictions, and recommendations to inform your digital strategy for the rest of the year.

Heading into holiday and Q4, retailers and advertisers will need to develop a strategy that capitalizes on consumer demand and anticipates higher costs for their industry. Download our data-driven retail marketing report to learn how!

This report includes the following to help guide your Holiday 2021 strategy:

• Search and shopping trends across Google and Bing for the leading advertising key performance indicators (KPIs) broken out by industry
• Expert data analysis and recommendations by industry 
• Significant ecommerce trends to keep your eye on in Q4 2021
• Holiday 2021 predictions and recommendations to maximize success

SNEAK PEEK HIGHLIGHTS

• Year over year CPC is up 86% on mobile traffic and 70% on desktop, reflecting that mobile now drives 2x the impression volume compared to desktop.

• Demand is high across the apparel category; overall impression volume is up 38% year over year in the first half of 2021.

• The home goods category has not seen a decline in demand from the new heights of 2020. Overall impressions are up 4%, and clicks are up 24% year over year.

• Demand has declined in the health and wellness category, but post-click purchase rate has increased 22% and AOV has increased 31% in Q2 2021 year over year.