In 2018, 1.8 billion people worldwide made a purchase online, while global e-tail sales hit about $2.8 trillion. By 2021, we expect this amount to rise to $4.8 trillion, a 71% increase over 3 years. Social media will play a major role in this growth into 2021 with shopping features like Instagram Shopping, Facebook Marketplace, Pinterest, and newer platforms TikTok and Snapchat.
Identifying what you should do to revamp your social media marketing strategy and how to reach your customers can be challenging with the constant changes in social. Luckily, we’ve compiled some of the most essential trends and insights for you to know to drive purchase decisions.
Our white paper will give you insights into the following:
How shopping has evolved with social media
How to start meaningful conversations online with cause marketing, social media influencers, and more
New platforms on the rise and their growth during COVID-19
Recommendations for how you can leverage social media in your marketing strategy
Download our white paper today to learn more about the evolution of social media and what steps you should take to improve your social strategy.