Your Customers Aren’t Looking For You: How Programmatic Ads Unlock the Buyer Journey

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Are you sitting back, waiting for new customers to come to you? Chances are you will be waiting a long time. It is estimated that almost 80% of consumer’s time online is spent outside of search. To stay ahead of the competition, you need to pivot your tactics to ensure you are capturing market share and eliminating wasted ad spend.  

So, how do you find these passive potential customers and maximize ROI? Enter display, video, and programmatic (DVP) advertising. By leaning into your available data sources and harnessing the right technology, DVP has the power to help you achieve business outcomes across the customer journey. 

In this installment of Adlucent’s Digital Learning Series, you’ll learn how to implement DVP advertising to create a cohesive customer journey that reaches customers at all touchpoints to crush your marketing goals.

Watch this webinar to hear:

1. Tips for merging and segmenting your data to ensure your programmatic ads reach your audience at the right time, regardless of where they spend time online
2. Why the proper technology, such as Google DV360, can take your audience targeting tactics above and beyond 
3. How Adlucent helped our client create a programmatic strategy that outperformed their marketing KPIs
4. Campaign planning tactics to pivot your acquisition strategy and nail your 2024 marketing plan

Meet the Experts:

• Matt Zeiger, VP of Technology
• Raheim Bundle, Senior Director, Digital Marketing