Webinar: B2C & B2B Retail Digital Marketing in 2021

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Digital marketing experts will share exclusive marketing data across our retail clients and break down ecommerce growth trends to help confidently prepare a 2021 digital strategy. Our recent report found click conversions grew 31% YoY for large retailers while an average order value decreased by 8% as advertisers responded to consumer behavior changes.

Are you ready to pivot your ecommerce strategy to maximize returns? 

Our retail performance marketing experts will explore:

➔ Significant trends anticipated in 2021 and how retailers can begin to plan now

➔ Tactics to leverage data on consumer behavioral changes

➔ How the volatility of 2020 has created a seismic shift in ecommerce

➔ Major lessons B2B advertisers can take from the B2C space

Our Panelists

John Liu

Sr. Director – Strategy in Client Services

John Liu is Senior Director of Strategy at Adlucent, working across the agency to ensure Adlucent drives business growth for clients. With 15 years of digital performance marketing experience leading both agency and in-house teams, John’s focus is on leveraging a science-based approach to maximize performance marketing’s impact on business.

Steve Bonino

Associate Account Director – Client Services

A digital marketing expert with experience managing teams and accounts across a wide variety of verticals and business objectives, Steve Bonino is an Associate Account Director at Adlucent. When Steve is not optimizing digital advertising performance, you can find him reading Shakespeare, cheering for old Notre Dame, or drinking a dark beer with friends.