Adlucent + Google Present: How the Cookie Crumbles – Strategies to Navigate the Loss of Third-Party Cookies

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The loss of third-party cookies presents one of the largest challenges in digital marketing history. Effective customer targeting and personalization have never been more crucial, but now, it has also never been more nuanced. While this shift has been a long time coming, digital marketers might find themselves swimming in a sea of new strategies, platforms, and technologies that all promise the way forward. But how can they cut through the noise and find the clarity they need to outperform?

In this installment of the Digital Learning Series, Blair Mundy, Solutions Architect, Adlucent, and Melissa Monte, Measurement and Analytical Lead, Google, will tease out the strategies you need to navigate this new normal like a champ. From leaning into first-party data to new technology you can utilize, you will walk away with the roadmap you need to thrive in this new cookieless future. 

Register today to go beyond the competition and achieve sustained growth.

Meet the Speakers

Blair Mundy | Solutions Architect, Adlucent

Blair is Adlucent’s Solution Architect and holds the highly respected Google Cloud Professional Architect Certification. She’s been working in digital marketing and paid search for over 20 years and is particularly fond of pondering and predicting how technology changes the industry as a whole.

Melissa Monte | Measurement and Analytical Lead, Google

Melissa Monte is a Performance Agency Analytical Lead at Google based in New York City. She partners with Independent Agencies to educate and empower users across Google’s suite of data, analytics, and media products.