SMX Next – Virtual Event

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Join us online, November 15-16, for SMX Next — an expert-led training experience programmed by Search Engine Land. You’ll learn brand-safe, actionable tactics that drive measurable results and help you prepare for what’s coming next in search. And don’t miss our VP of Strategy, Ryan Gibson, at 2:15 PM – 2:45 PM CDT on Tuesday, November 15th, as he shares secrets to Google’s Performance Max.

Registration is free! Secure your spot today!

Attend our session!

Maximizing Ad Automation: Secrets to Performance Max

Ryan Gibson | VP of Strategy | Adlucent

2:15 PM – 2:45 PM CDT on Tuesday, November 15th

Advances in Google Ads automation, specifically Performance Max, have changed the game for the search industry — expanding touchpoints to display, discovery, video, and beyond. While great for getting in front of consumers, advertisers must guide the algorithm to ensure you’re reaching the right customers for your business. Join Ryan Gibson, Vice President of Strategy at Adlucent, for tips, tactics, and recommendations for making the most of Google Ads automation, including real client examples.

After this session, you’ll be able to:

1. Evaluate a smarter PMAX structure for your business.
2. Use customer data & audience insights to drive better results
3. Guide Google’s Algorithms to find more of the customers who matter most for you

Adlucent

Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.