Ring in the Holiday Season with High-Performing Creative in a Post-IDFA World
Digital Learning Series: Part 6
November 12, 2021
Capture the click-through this holiday season with a creative ad strategy that converts – we’ll show you how!
Because of the recent mobile privacy and tracking changes, retailers are challenged to prepare a multi-platform approach to social advertising with an increased emphasis on ad creative that performs. We get it, it’s a tall order!
Our experts have a full menu of digital advertising tactics and shortcuts to help your holiday campaigns outperform on Facebook, Instagram, Pinterest, and Tiktok. For example, we’ll review the value of taking a scientific approach to paid social through creative testing, which allowed our client Mizzen + Main to achieve a 379% higher click-through rate on their Facebook campaigns.
In Part 6 of our Digital Learning Series, we’ll share the proven high-impact solutions retailers should focus on this holiday season, plus LIVE examples for turning evergreen creative into holiday performance creative.
Register to learn the following from our experts:
How to strategically diversify your social budget across multiple platforms
How iOS 14.5 may impact your holiday campaigns
LIVE DEMO: How to add a holiday twist on standard Dynamic Product Ads (DPAs)
Creative recommendations across Facebook, Instagram, Pinterest, and TikTok
Metrics you shouldn’t ignore when optimizing your holiday campaigns
Senior Director, Social, Adlucent
Head of Creative, Adlucent
This is a pre-recorded video from our live virtual event that took place on Oct. 26th.